AVP, Specialty & Wellness Marketing

About the role

Synchrony is seeking a flexible, driven, entrepreneurial-minded marketer to accelerate growth across our Specialty & Wellness markets. This role will own client-level and market-level marketing activation for a portfolio of clients, including contractual partnerships and independents, working under the VP, Specialty and Wellness. The role partners closely with Sales, Client Management, Analytics, Digital, Lifecycle/CRM, Product, and agency teams to deploy B2B and B2B2C programs that drive provider/location engagement, consumer applications, purchase volume, usage/retention, and NCS from key markets. It is a client‑facing individual contributor role (no direct reports) with high visibility and significant cross‑functional leadership responsibilities. Grade/Level: 11.

Responsibilities

• Serve as the marketing owner and primary point‑of‑contact for assigned clients/partners; align marketing priorities to partner objectives and S&W growth goals.
• Develop quarterly/annual client marketing plans, integrated calendars, and activation roadmaps; coordinate priorities with Sales and Client leaders.
• Support partner operating rhythms including campaign plans, program updates, and QBR content.
• Lead end‑to‑end execution of multi‑channel B2B and B2B2C campaigns to drive provider/location onboarding and engagement, consumer applications, approvals, and purchase volume growth, and usage and retention through lifecycle motions.
• Execute targeted account‑based/segment‑based marketing for priority partner segments and locations.
• Drive point‑of‑sale/in‑location conversion through toolkits, signage, scripts, and training/enablement materials that make financial conversations easier for front‑line teams.
• Build and optimize market acquisition and lifecycle communications including email automation and journey mapping (e.g., Salesforce Marketing Cloud or similar platforms) working with cross‑functional teams.
• Create and manage content to support acquisition and engagement objectives (case studies, webinars, one‑pagers, playbooks, emails, partner toolkits).
• Use analytics, testing, and segmentation to optimize performance; recommend improvements to targeting, messaging, channel mix, and offers/promotions (where applicable).
• Track and communicate outcomes against KPIs (e.g., lead volume, conversion, applications, approvals, purchase volume, usage, ROI).