AVP of Branches- Western Region

About the role

As the Assistant Vice President (AVP) of Branches – Western Region at Gesa Credit Union, you will lead branches and their teams in delivering exceptional member experiences and building meaningful relationships that improve the financial well‑being of members and communities. You will provide coaching, development, and hands‑on support across the assigned division, oversee a minimum of four market areas, and work closely with teams to elevate performance, promote service standards, and foster a culture of accountability and collaboration.

Responsibilities

• Provide exceptional member service and support service and sales initiatives in alignment with established service standards, performance expectations, and member experience goals.
• Maintain up‑to‑date knowledge of all credit union products, services, policies, procedures, and industry regulations.
• Collaborate with department leaders to maintain a cohesive, highly trained, and motivated staff sufficient to meet member service and department demands.
• Support, mentor, and lead the development of team members through coaching, one‑on‑one meetings, on‑the‑spot coaching, and structured development.
• Recommend, collaborate, and innovate new models and enhancements for the member experience, products, branch roles, staff development, metrics, analytics, relationship building, community involvement, and the Member Fulfillment department.
• Attend approved training sessions, conferences, and seminars; maintain awareness of relevant policies and regulations.
• Ensure full adoption of Salesforce and related member relationship management systems.
• Create, monitor, and execute departmental sales campaigns and promotions.
• Collaborate with branches to develop, monitor, and support staff in delivering exceptional member service and achieving organizational, divisional, and branch sales goals.
• Partner with internal business partners (e.g., Mortgage, Commercial, Gesa Investment Services) to support campaigns, enhance member service, and increase branch staff involvement and education.
• Develop and maintain business partner relationships within the community.
• Work with Community Outreach, Learning & Development, and Marketing to ensure the division is well represented and engaged in served communities.
• Oversee employment decisions, progressive disciplinary processes, and timely staff evaluations for direct reports, including Market Managers, and support these processes across the division.
• Monitor, address, and report on trends in department and division operations; develop recommendations for cost efficiencies and enhancements to products, pricing, policies, procedures, and processes.
• Prepare and report division and branch performance results on a monthly and quarterly basis to support informed decision‑making and accountability.
• Recommend, implement, and supervise the budget for the division.
• Assist branch leaders and staff with complex member, staffing, and system challenges.
• Collaborate with other departments to improve policies, procedures, communication, the member experience, and the user experience for the Retail department.
• Serve as a resource on various organizational projects as needed.
• Promote and support a digital‑first banking initiative aligned with membership growth strategies.
• Provide strong operational oversight as the first line of defense, ensuring branches conduct business safely, soundly, and consistently, while proactively identifying and mitigating risk.
• Maintain and protect all sensitive data with the highest standard of confidentiality and professionalism.
• Oversee security, physical facilities, and property, including general maintenance and upkeep of branches.
• Perform the duties of the VP of Branches in their absence.
• Demonstrate and support credit union values and service standards.
• Spend a minimum of 60 % of the work week in market supporting assigned Market Managers and branch teams, focusing on sales, service, process improvement, coaching, and staff development.

Qualifications

• Bachelor’s degree required (or equivalent job experience in lieu of a degree).
• Minimum of five (5) years of retail branch management experience.
• Two (2) years of experience leading multiple retail branch locations and managers preferred.
• Proficiency with standard office equipment, MS Office, computer and reporting applications, software, and credit union programs.
• Ability to travel regularly within assigned market areas and to other business locations as needed.
• Excellent written and verbal communication skills.
• Strong organizational, problem‑solving, attention‑to‑detail, and analytical skills.
• Interpersonal and leadership skills to relate effectively and professionally to members, the public, team members, and all levels of management.
• Ability to manage constantly changing priorities with versatility, flexibility, and enthusiasm.
• Capability to work with limited supervision and to formulate, implement, and administer policies and procedures related to branch operations.
• Understanding of credit union or banking functions, including operations and lending.
• Experience working with Internal Audit and Compliance to ensure adherence to internal controls and regulations.
• Knowledge of Bank Secrecy Act (BSA) functions as applicable to job responsibilities.

Leadership Core Competencies

• Leading Others
• Developing Others
• Emotional Intelligence
• Social Responsibility
• Performance & Results Orientation

Benefits

• Competitive pay
• Medical, dental, vision, and life insurance
• 20 days of paid time off per year plus 10 paid holidays
• 401(k) match
• Incentive program
• Tuition assistance and student loan repayment
• Commuter benefits
• Paid time off to volunteer in the community
• Product discounts
• Engaging work environment
• Rewards and recognition programs

Pay

Full salary range by location:

• Centralia, WA: $100,713.19 – $187,038.79
• Lynnwood, WA: $134,883.74 – $224,806.24
• Renton, WA: $143,516.30 – $239,193.84