AVP of Branches- Western Region

Take a leap and join our team! At Gesa, we believe in the power of our people. Coming from all walks of life, our team members’ individual stories and unique experiences are our most valuable asset. Together we ignite compassion and commitment to empower our communities, delivering meaningful work that impacts members while prioritizing wellbeing and prosperity.

Role Summary

As the Assistant Vice President (AVP) of Branches – Western Region at Gesa Credit Union, this role leads branches and their teams in delivering exceptional member experiences and building meaningful relationships that improve the financial well‑being of our members and communities. The AVP provides coaching, development, and hands‑on support across the assigned division to ensure operational excellence and the achievement of branch, market area, and organizational goals. This position provides direct leadership to Branch Market Managers and oversees a minimum of four market areas, working closely with teams to elevate performance, promote service standards, and foster a culture of accountability and collaboration.

Responsibilities

• Provide exceptional member service and support service and sales initiatives in alignment with established service standards, performance expectations, and member experience goals.
• Maintain an up‑to‑date and comprehensive knowledge of all credit union products, services, policies and procedures, as well as industry regulations.
• Collaborate with department leaders to maintain a cohesive, highly trained, and motivated staff sufficient to meet member service and department demands.
• Support, mentor, and lead the development of team members through coaching, consistent one‑on‑one meetings, on‑the‑spot coaching, and structured development.
• Recommend, collaborate, and innovate new models and enhancements for the member experience, products and offerings, branch roles, staff development, metrics and analytics, relationship building, community involvement, and the Member Fulfillment department.
• Attend training sessions, conferences, and seminars as approved by the team leader and maintain awareness of policies and regulations related to branch duties.
• Ensure full adoption of Salesforce and related member relationship management systems.
• Create, monitor, and execute departmental sales campaigns and promotions.
• Collaborate with branches to develop, monitor, and support staff in delivering exceptional member service and achieving organizational, divisional, and branch sales goals.
• Partner with internal business partners (e.g., Mortgage, Commercial, and Gesa Investment Services) to support campaigns, enhance member service and offerings, and increase branch staff involvement and education.
• Consistently develop and maintain business partner relationships within the community.
• Collaborate with Community Outreach, Learning & Development, and Marketing to ensure the Division is well represented and engaged in the communities served.
• Oversee employment decisions, the progressive disciplinary process, and timely staff evaluations for direct reports, including assigned Market Managers, and support these processes across the Division.
• Monitor, address, and report on trends in department and Division operations; develop recommendations for cost efficiencies and enhancements to products, pricing, policies, procedures, and processes.
• Prepare and report Division and branch performance results on a monthly and quarterly basis to support informed decision‑making and accountability.
• Recommend, implement, and supervise the budget for the Division; develop recommendations for cost efficiencies and enhancements to products, pricing, and processes.
• Assist branch leaders and staff with complex member, staffing, and system challenges.
• Collaborate with other departments to improve policies, procedures, communication, the member experience, and the user experience on behalf of the Retail department.
• Regularly work as a resource on various organizational projects as needed.
• Promote and support a digital‑first banking initiative aligned with membership growth strategies to offer convenient and seamless connections to the Credit Union.
• Provide strong operational oversight as the first line of defense by ensuring branches conduct business in a safe, sound, and consistent manner; proactively identify and mitigate risk; and ensure adherence to all regulations, policies, procedures, and internal controls.
• Maintain and protect all sensitive data utilizing the highest standard of confidentiality and professionalism.
• Provide oversight of security, physical facilities, and property, including general maintenance and upkeep of the branches.
• Successfully perform the duties, responsibilities, and job functions of the VP of Branches in their absence.
• Demonstrate and support credit union values and