AVP of Branches- Western Region

At Gesa Credit Union we believe in the power of our people. Our team members come from all walks of life, and their individual stories and unique experiences are our most valuable asset. Together we ignite collective compassion and commitment to empowering our communities, delivering meaningful work that impacts members, and supporting the wellbeing and prosperity of every employee.

About the role

As the Assistant Vice President (AVP) of Branches – Western Region at Gesa Credit Union, this role leads branches and their teams in delivering exceptional member experiences and building meaningful relationships that improve the financial well‑being of our members and communities. The AVP provides coaching, development, and hands‑on support across the assigned division to ensure operational excellence and the achievement of branch, market‑area, and organizational goals. This position provides direct leadership to Branch Market Managers and oversees a minimum of four market areas. The leader works closely with teams to elevate performance, promote service standards and foster a culture of accountability and collaboration across the branch network. The role calls for a visionary, people‑centered leader who demonstrates innovation, builds strong business and community partnerships, and leads with integrity, teamwork, and diplomacy.

Responsibilities

• Provide exceptional member service and support service and sales initiatives in alignment with established service standards, performance expectations, and member experience goals.
• Maintain an up‑to‑date and comprehensive knowledge of all credit union products, services, policies and procedures, as well as industry regulations.
• Collaborate with department leaders to maintain a cohesive, highly trained, and motivated staff sufficient to meet member service and department demands.
• Support, mentor, and lead the development of team members through coaching, consistent one‑on‑one meetings, on‑the‑spot coaching, and structured development.
• Recommend, collaborate, and innovate new models and enhancements for the member experience, products and offerings, branch roles, staff development, metrics and analytics, relationship building, community involvement, and the Member Fulfillment department.
• Attend training sessions, conferences, and seminars, as approved by the team leader and maintain awareness of policies and regulations related to branch duties.
• Ensure full adoption of Salesforce and related member relationship management systems.
• Create, monitor and execute departmental sales campaigns and promotions.
• Collaborate with branches to develop, monitor, and support branch staff in delivering exceptional member service and achieving organizational, divisional, and branch sales goals and objectives.
• Partner with internal business partners (e.g., Mortgage, Commercial, and Gesa Investment Services) to support campaigns, enhance member service and offerings, and increase branch staff involvement and education.
• Consistently develop and maintain business partner relationships within the community.
• Collaborate with Community Outreach, Learning & Development and Marketing to ensure the Division is well represented and engaged in the communities served.
• Oversee employment decisions, the progressive disciplinary process, and timely staff evaluations for direct reports, including assigned Market Managers, and support these processes across the Division.
• Monitor, address, and report on trends in department and Division operations; develop recommendations for cost efficiencies and enhancements to products, pricing, policies, procedures, and processes.