AVP Brand and Creative Marketing

About the role

The Associate Vice President (AVP), Brand and Creative is accountable for defining and leading the enterprise‑wide creative strategy, execution, and operating model across Providence. Reporting to the SVP Chief Marketing Officer Digital Experience, the AVP ensures consistent, differentiated, and high‑quality creative execution that drives measurable impact on enterprise growth, consumer trust, and brand equity. The role leads a distributed creative ecosystem spanning internal teams, agency partners, and cross‑functional stakeholders, with enterprise decision‑making authority for creative standards, brand expression, and campaign direction.

Responsibilities

• Enterprise Scope and Brand Leadership
• Creative Strategy and Execution
• Enterprise Decision Authority and Prioritization
• Financial and Resource Stewardship
• Leadership and Organizational Effectiveness
• Cross‑Functional Leadership and Influence
• Creative Operating Model and Innovation
• Performance and Impact Accountability
• Governance and Enterprise Participation

Requirements

• Bachelor’s Degree in Graphic Design, Art, Communications, Film and Video Production, or a related field; or equivalent education/experience
• Master’s Degree or equivalent education/experience (preferred)

Qualifications

• 10+ years of strategic experience in design, brand development, or advertising, including 10 years of creative management
• 10+ years of progressive leadership experience in brand, creative strategy, advertising, or integrated marketing
• Experience leading enterprise‑scale creative or marketing functions across multiple markets or business lines
• Proven ability to lead leaders and manage distributed teams in complex, matrixed organizations
• Experience overseeing budgets, agency partnerships, and enterprise‑level resource allocation (preferred)
• Experience in healthcare or other highly regulated environments

Skills

• Strong leadership capabilities for managing creative teams in complex, matrixed settings
• Ability to balance brand storytelling with performance‑driven marketing objectives
• Familiarity with modern marketing technology ecosystems (CRM platforms, marketing automation tools, digital experience platforms, content management systems)
• Ability to manage multiple priorities while maintaining creative excellence in a fast‑paced environment
• Strong collaboration and relationship‑building skills with the ability to influence stakeholders across organizational levels
• Strategic thinking and communication skills to translate business priorities into compelling creative strategies
• Analytical ability to assess marketing performance and apply insights to improve creative effectiveness

Benefits

• Enterprise Brand Leadership – shape Providence’s brand expression across markets, regions, business lines, and consumer experiences
• Creative Strategy at Scale – lead enterprise creative strategy, governance, and execution that influence growth, trust, reputation, and engagement
• Innovation & Modernization – advance creative operations through AI‑enabled tools, scalable production systems, and modern operating models
• Executive Influence – partner closely with leaders across marketing, communications, digital experience, analytics, legal, clinical, and operational teams
• Mission‑Driven Work – help tell the Providence story in ways that inspire trust, deepen engagement, and support healthier communities