AVP Brand and Creative Marketing

About the Role

The Associate Vice President (AVP), Brand and Creative is accountable for defining and leading the enterprise-wide creative strategy, execution, and operating model across Providence. Reporting to the SVP Chief Marketing Officer Digital Experience, this role ensures consistent, differentiated, and high-quality creative execution that drives measurable impact on enterprise growth, consumer trust, and brand equity. The AVP leads a distributed creative ecosystem, manages creative investment decisions, and holds enterprise decision-making authority for creative standards, brand expression, and campaign direction.

Responsibilities

• Define and lead enterprise-wide creative strategy, execution, and operating model.
• Establish standards, priorities, and direction for brand expression across multiple business lines, markets, regions, divisions, and consumer-facing channels.
• Ensure consistent, differentiated, and high-quality creative execution that drives measurable impact on enterprise growth, consumer trust, and brand equity.
• Lead a distributed creative ecosystem spanning internal teams, agency partners, and cross-functional stakeholders.
• Manage creative investment decisions, including agency spend, production resources, and prioritization frameworks.
• Exercise enterprise decision-making authority for creative standards, brand expression, and campaign direction.

Qualifications

• Bachelor's Degree in Graphic Design, Art, Communications, Film and Video Production, or related field; or equivalent education/experience.
• Master's Degree preferred.
• 10+ years of strategic experience in design, brand development, or advertising, including 10 years of creative management.
• 10+ years of progressive leadership experience in brand, creative strategy, advertising, or integrated marketing.
• Experience leading enterprise-scale creative or marketing functions across multiple markets or business lines.
• Experience leading leaders and managing distributed teams in complex, matrixed organizations.
• Experience overseeing budgets, agency partnerships, and enterprise-level resource allocation (preferred).

Skills

• Strong leadership capabilities with experience managing creative teams in complex, matrixed organizations.
• Ability to balance brand storytelling with performance-driven marketing objectives.
• Familiarity with modern marketing technology ecosystems, including CRM platforms, marketing automation tools, digital experience platforms, and content management systems.
• Ability to manage multiple priorities while maintaining creative excellence in a fast-paced environment.
• Strong collaboration and relationship-building skills with the ability to influence stakeholders across organizational levels.
• Strong strategic thinking and communication skills with the ability to translate business priorities into compelling creative strategies.
• Ability to analyze marketing performance and apply insights to improve creative effectiveness.

Why Join Us?

• Enterprise Brand Leadership: Shape how Providence's brand is expressed across markets, regions, business lines, and consumer experiences.
• Creative Strategy at Scale: Lead enterprise creative strategy, governance, and execution that influence growth, trust, reputation, and engagement.
• Innovation & Modernization: Advance creative operations through AI-enabled tools, scalable production systems, and modern operating models.
• Executive Influence: Partner closely with enterprise leaders across marketing, communications, digital experience, analytics, legal, clinical, and operational teams.
• Mission-Driven Work: Help tell the Providence story in ways that inspire trust, deepen engagement, and support healthier communities.

Location: Renton, WA, United States (On-site)