Avoiding Costly SaaS Pricing Mistakes // The ABM Conversations Podcast

You don’t need perfect pricing right out of the gate. It's an evolving process.

I recently sat down with award-winning marketer and author Yaagneshwaran Ganesh on The ABM Conversations Podcast for a 1-hour deep dive into the world of SaaS pricing.

• We covered a lot during our chat, like:

  • What value is and the different ways we can approach it

  • Why you need to think about who you’re trying to sell to—not just the price tag

  • The difference between value drivers and value metrics

  • A brief primer on Jobs-To-Be-Done theory

  • Why listening to your customers might sabotage your SaaS pricing strategy

Check out the full episode below.

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