Avoiding Costly SaaS Pricing Mistakes // The ABM Conversations Podcast

How to go about SaaS Pricing – Dan Balcauski on The ABM Conversations Podcast with Yaag Ganesh

• What value is and the different ways we can approach it

• Why you need to think about who you’re trying to sell to—not just the price tag

• The difference between value drivers and value metrics

• A brief primer on Jobs-To-Be-Done theory

• Why listening to your customers might sabotage your SaaS pricing strategy

Tags: jobs-to-be-done, podcast, pricing strategy, SaaS pricing