Automotive Emerging Product Enablement Lead

About Tekion:Positively disrupting an industry that has not seen any innovation in over 50 years, Tekion has challenged the paradigm with the first and fastest cloud-native automotive platform that includes the revolutionary Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and other large automotive enterprises and Automotive Partner Cloud (APC) for technology and industry partners. Tekion connects the entire spectrum of the automotive retail ecosystem through one seamless platform. The transformative platform uses cutting-edge technology, big data, machine learning, and AI to seamlessly bring together OEMs, retailers/dealers and consumers. With its highly configurable integration and greater customer engagement capabilities, Tekion is enabling the best automotive retail experiences ever. Tekion employs close to 3,000 people across North America, Asia and Europe. Job DescriptionInternal title is Associate Principal Emerging Product Enablement Analyst.Reporting to the Manager, Emerging Product Enablement, you'll be the domain analyst and commercialization champion for the platform. You'll own the end-to-end journey of this product from early dealer signal through validated market launch, ensuring every field team—Sales, Customer Value, Support, Professional Services, and partners—is equipped to sell, implement, and support it.Key Role & Responsibilities Dealer Discovery & ValidationLead direct research with GMs/Principals, BDC Managers, Service Managers, and Dealer Group CRM and Customer Engagement LeadersSurface real pain points around audience creation and cultivation, customer acquisition and retention, agency dependence, OEM program friction, and customer lifecycle and CRM gapsSynthesize findings into clear, defensible recommendations that drive product and positioning decisionsProduct Intelligence & MasteryMaintain credible, domain-deep working knowledge of the platform, including its audience creation and cultivation tools, core CRM capabilities, embedded AI agents, and progressive autonomy modelPartner with Product, Engineering, UX, and Data teams to ensure the product reaches launch milestones with usable field artifactsTranslate technical capabilities into dealer-facing value stories and positioningMarket Intelligence & Competitive AnalysisMaintain living competitive intelligence across the CRM, audience engagement, and automotive retail technology categoriesTrack industry shifts, buyer trends, and category differentiatorsFeed intelligence into positioning, pricing, and field-facing enablement strategiesValue Validation & PricingStructure and run pricing signal capture with dealers to document value drivers, packaging preferences, and market signalsIdentify and engage technology and audience partnersValidate the anchor value story with pilot dealersPartner with Product and Finance to finalize pricing and packaging strategyGo-to-Market EnablementOwn the complete field-ready enablement set: value propositions, battlecards, sales one-pagers, FAQs, knowledge-base content, demo scripts, and partner coursewareCollaborate with GTM teams, Customer Value, Professional Services, and partner teamsEnsure every field audience (sales, support, implementation, partners) is launch-readyLaunch Readiness & ExecutionExecute standardized launch-readiness checks at each stage: working demo → committed scope → validated market fit → tested migration → live adoption trackingPrepare readiness packages for leadership sign-offOwn the launch timeline and accountability for field readinessAdoption & Value MeasurementBuild adoption dashboards, evaluation criteria, and business-impact metricsConnect field engagement to product adoption to business outcome—not just activity countsAttach recommended actions to every anomalyCreate a defensible outcome story from early-stage product activityField Feedback & PreventionCapture signal from Support, Professional Services, Sales, and Customer Value during pilotsTurn recurring failure classes into a living catalog that drives product and enablement corrections before they become field escalations Basic Qualifications5+ years proven experience in audience creation and cultivation, CRM, or customer lifecycle managementGrounded understanding of how CRM and audience cultivation work together, including known gaps in current agency and point-solution stacksStrong technical, quantitative, and critical-thinking skillsAbility to read product specifications, evaluate data models, and translate technical capability into business valueDemonstrated ability to manage multiple projects independently with high accountability for resultsAbility to define market opportunities and identify true value in emerging technologiesExcellent written and verbal communication skillsStrategic thinker who tackles open-ended problems with creativity and rigorDetail-oriented, organized, and collaborative team playerPassion and hunger to succeed in a fast-paced, high-growth environment Preferred QualificationsWorking knowledge of dealership operations (CRM, BDC, service drive, sales lifecycle)Automotive industry experienceExperience bringing emerging or early-stage products to marketFamiliarity with CRM and audience engagement platforms or automotive retail solutionsBachelor's degree in Business, Communications, Information Systems, or related fieldLocation & TravelBased in: Pleasanton, CATravel: 50% (for dealer visits, pilot support, and launch activities) Perks & BenefitsCompetitive compensation and generous stock options100% employer-paid top-of-the-line medical, dental and vision coverageGreat benefits including unlimited PTO, parental leave and free snacks and beveragesThe opportunity to work with some of the brightest minds from Silicon Valley’s most dominant and successful companiesBe part of an early stage, hyper-growth start-up with the opportunity to grow and prosperWork on the latest and coolest technologies – everything is home-grown and built ground-upA dynamic work environment with a strong sense of community and collaborationThe open and transparent culture that encourages innovation, rewards performance and discourages hierarchyExciting opportunities for career growth and development#LI-SP1