Automotive Digital Brand and Sales Strategist
Buchanan Auto Stores · Waynesboro, PA · 6 mo ago
Business Development$40k–$70k/yrFull-time
Key Responsibilities
- Build strong relationships with customers by understanding their needs and providing tailored solutions.
- Guide customers through the sales process, from initial consultation to final purchase.
- Stay informed about the latest vehicle models, features, and promotions to provide expert advice.
- Develop and execute a personalized social media strategy to build your brand as an automotive expert.
- Create engaging content, such as videos, posts, and live streams, to showcase vehicles, share industry insights, and connect with your audience.
- Actively engage with followers by responding to comments, messages, and inquiries in a timely and professional manner.
- Monitor social media analytics to refine strategies and grow your digital presence.
- Work closely with the marketing team to align personal branding efforts with dealership goals.
- Stay current with trends in digital marketing, automotive technology, and social media platforms.
- Share best practices and innovative ideas to enhance the team’s overall digital and sales strategies.
Qualifications
- Proven experience in automotive sales or a related customer-facing role.
- Strong understanding of social media platforms (e.g., Facebook, Instagram, TikTok, YouTube, LinkedIn) and content creation.
- Excellent communication, interpersonal, and storytelling skills.
- Tech-savvy with the ability to quickly learn dealership CRM tools and digital platforms.
- Highly self-motivated, goal-oriented, and creative.
- A valid driver’s license and clean driving record.
What We Offer
- Competitive base salary plus performance-based commission, up to $40,000 - $70,000 a year
- Comprehensive training in sales and digital branding strategies.
- Access to state-of-the-art tools and resources for content creation.
- A supportive team environment that encourages creativity and innovation.
- Career growth opportunities in both sales and digital marketing.
Why Join Us
We’re not just selling cars; we’re transforming how customers experience the automotive world. As an Automotive Digital Strategist, you’ll have the opportunity to make an impact by building meaningful relationships with your customers and creating a dynamic personal brand that sets you apart.