Automotive Advertising Copywriter

About the role

Join Affinitiv, the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. With over 20 years of automotive and marketing expertise, we serve over 6,500 dealerships and every major manufacturer in the country. As a Copywriter, you'll support the copy team across TV, radio, print, digital, outdoor, and direct mail while collaborating with the Agency on campaigns. You'll need to think creatively, work fast, and adhere to client and manufacturer guidelines in the fast-paced rhythm of retail advertising.

This role requires constant collaboration, tight deadlines, and a strong team spirit.

Responsibilities

• Write automotive campaign concepts, TV and radio scripts, email blasts, P-Max copy, press releases, landing page copy, and social ads across a range of tones and formats.
• Pitch creative concepts and campaign ideas, not just execute existing ones.
• Transform creative briefs into copy that aligns with the client’s voice, avoiding generic templates.
• Collaborate with copy, art, account, and production teams to move projects from concept to finished execution.
• Partner with Traffic to keep projects on schedule.
• Participate in staff meetings, brainstorms, and the department’s day-to-day operations.

Requirements

• 3–5 years of copywriting experience in marketing or advertising.
• Bachelor’s degree in English, Communications, or a related field.
• A portfolio demonstrating versatility—funny, urgent, brand-compliant, and adaptable writing.
• Strong organizational skills to manage multiple projects under tight, recurring deadlines.
• Ability to receive and apply feedback constructively.
• Comfort with Mac OS and Microsoft Office (Word, Excel, PowerPoint).
• Spanish language proficiency is a strong plus.

Work Arrangement

Affinitiv offers a "Work from Here" program, allowing remote work with flexibility while maintaining in-person collaboration. Team members can choose to work on campus or remotely, with leaders facilitating both in-person and virtual meetings.

Benefits

• Comprehensive benefits package including medical, dental, vision, and 401K (effective day 1).
• Generous PTO for work-life balance.