Automation Sales Specialist - End User

About the role

Crawford Electric Supply is a subsidiary of Sonepar USA, operating throughout the southeast region of the United States. As a company committed to building a relationship with its employees and customers, Crawford prides itself on being a business partner rather than just an electrical supplier. The company values diversity and offers a supportive culture and great benefits.

Responsibilities

• End User Account Development: Build and grow relationships with industrial End Users by identifying automation opportunities tied to modernization, reliability improvement, and operational efficiency.
• Solution-Based Selling: Lead the sales process by aligning customer challenges with industrial automation solutions including PLCs, HMIs, drives, motion, safety, and industrial networking.
• Opportunity Identification & Qualification: Identify, qualify, and advance automation opportunities across engineering, operations, maintenance, and capital project stakeholders.
• Sales Team Partnership & Account Support: Collaborate with existing sales representatives to support established End User accounts by delivering automation expertise, assisting with opportunity development, and identifying growth opportunities while maintaining alignment with existing account ownership.
• Customer & Market Insight: Stay informed on industrial trends, customer operational challenges, and competitive alternatives to strengthen solution relevance and value messaging.

Qualifications

• Education: Bachelor’s degree in engineering, Business, or related field (or equivalent relevant experience)
• Experience: 5+ years in industrial automation sales, technical sales, or related industrial roles. Experience working with plant engineering, operations, maintenance, or capital projects preferred
• Technical Knowledge: Working knowledge of industrial automation systems and control architecture. Understanding of modernization strategies and competitive automation platforms
• Professional Skills: Strong consultative selling and relationship management capabilities with the ability to manage multiple opportunities across varied stakeholders. Clear communication and presentation skills.