Audience & Messaging Specialist (Americas)

The Opportunity

We’re building what’s next in manufacturing innovation! Seco Tools, a Sandvik company, partners with customers to improve productivity, drive sustainability, and unlock new possibilities through advanced tooling, digital capabilities, and deep application expertise. As an Audience & Messaging Specialist, you’ll play a crucial role in shaping our marketing strategies and ensuring they resonate with our diverse customer base.

What You Will Do

• Develop and refine audience segmentation and persona frameworks that guide our marketing and communication efforts.
• Develop clear, targeted messaging platforms that align with Seco 2030 strategic goals.
• Work with cross-functional teams to shape narratives, tone, and message architecture for different audiences and funnel stages.
• Create and maintain messaging frameworks rooted in real customer motivations, needs, and behaviors.
• Partner with Insights to evaluate messaging effectiveness and turn data into clear improvements.
• Support the team in feeding insights and performance learnings back into personas and message frameworks.

Experience

• At least 7 years' experience in audience strategy, customer insights marketing, customer experience, demand generation with strong segmentation expertise.
• Background in B2B audience strategy, messaging, content strategy, or brand communications.
• Developing audience segmentation or personas grounded in insights.
• Familiarity with program-led or portfolio-based marketing models.
• Strong writing skills – clear, structured messaging is central to the role.
• Experience working with data, measurement, or performance insights, especially when translating complex findings into practical guidance.

Qualifications

• You are curious, structured, and creative.
• You collaborate openly, adapt quickly, and bring a thoughtful, audience-first approach to every conversation.

Location & Work Model

Full-time remote: Candidates must reside in Mexico, the United States, or Canada and have a suitable home office environment, including reliable internet connectivity and a distraction-free workspace. No office attendance is required for this position.

What We Offer

• Competitive salary and performance-based incentives.
• 401(k) with up to 8% company match.
• Generous PTO and 11 paid holidays.
• Comprehensive health, dental, and vision coverage.
• Company car, laptop, phone, and tools to succeed.
• Tuition reimbursement and paid volunteer time.
• Wellness programs and employee referral bonus.

Culture

We are committed to creating an inclusive environment where individuals can grow, contribute, and make a meaningful impact. Our core values guide how we work every day:

• We Win Together
• We Stay Curious
• We Act Responsibly
• We Put Customers at the Center