Audience Marketing

Role/Responsibilities

• Partner with business, marketing, and strategy teams to deliver accurate, compliant audience lists supporting marketing, service, and regulated communications across all lines of business.
• Consult on targeted audience design, advising stakeholders on segmentation feasibility, data availability, and regulatory considerations to ensure campaign strategies can be operationalized effectively.
• Develop, maintain, and execute audience selection logic using SAS and enterprise data platforms; contribute to the team's transition of audience development processes from SAS to Python by year end.
• Perform audience feasibility analysis and list sizing to validate reach, suppressions, and expected volumes prior to downstream activation.
• Apply and manage standard marketing and regulatory suppressions, serving as a subject matter expert on Do Not Contact (DNC), CAN SPAM-related requirements, and contact eligibility rules.
• Collaborate closely with marketing strategy partners to translate business objectives into clear audience requirements, documenting assumptions, risks, and data dependencies.

Skills

• Experience using SAS
• Working knowledge of Python preferred

Education

• Bachelor's degree required
• Optional: Salesforce Marketing Cloud e-mail studio certification

Must Have Skills

• Attention to detail
• Time management
• Strong communication
• Relationship building