Audience and Events Marketing Manager

Audience Development & Community Building

• Build and grow the Summit audience through relationship-driven outreach, founder recruiting, strategic partnerships, alumni engagement, and targeted marketing campaigns
• Pull attendee history and lifecycle data from HubSpot, deduplicating across internal lists, and coordinating high-touch invite campaigns
• Partner with the Sales and Partnership team to expand audience acquisition through referrals, ecosystem partnerships, and new growth channels
• Cultivate year-round relationships with alumni, partners, referral sources, and ecosystem leaders, while serving as a trusted ambassador for WaitWhat's experiences

Marketing Strategy & Campaign Execution

• Own the Summit marketing calendar, including registration campaigns, promotional pushes, partner activations, and audience growth initiatives
• Develop integrated marketing campaigns across email, web, social, newsletters, and paid channels—from strategy and messaging through creative briefs, production, and execution
• Manage the internal review and approval process for campaign materials, exercising judgment on when to escalate to senior leadership
• Track campaign performance and conversion metrics, continuously optimizing messaging, segmentation, and audience acquisition strategies

Attendee Experience & Communications

• Own attendee communications across the full event lifecycle, from registration confirmation through post-event follow-up, developing communication strategies that create a premium attendee experience
• Serve as WaitWhat’s primary point of contact for Summit attendees, providing prompt, polished, and high-touch customer service to executives and founders
• Coordinate communications across speakers, partners and operations. Gather attendee feedback through post-event surveys and translate insights into improvements for future experiences

Registration & Marketing Operations

• Own HubSpot and registration operations, including workflows, automation, billing, reporting, discount codes, and attendee lifecycle management
• Oversee data integrations between HubSpot and event platforms, including attendee data pushes, badge category assignments, and on-site check-in readiness
• Triage escalated customer service inquiries from the contract support team, resolving registration and application issues through HubSpot due diligence
• Build reporting dashboards and provide regular insights on audience composition, pipeline health, conversion rates, and registration trends
• Continuously improve systems, workflows, and operational processes to support future growth

Requirements

• 6+ years of experience in audience development, event marketing, growth marketing, or community building, with a demonstrated track record of building and growing communities for high-profile in-person events; background in media, content, or entertainment industries a plus
• Strong relationship-building instincts and proven ability to drive event registration and attendance through a blend of high-touch outreach, strategic partnerships, and data-informed marketing campaigns
• Expertise with HubSpot, CRM strategy, segmentation, workflow automation, and data-driven campaign optimization
• Strong editorial and copywriting skills with the ability to craft compelling, audience-appropriate messaging across channels, from executive-facing invitations to broad promotional campaigns
• Proven ability to manage complex, multi-stakeholder projects with competing deadlines and shifting priorities; you are exceptionally organized, detail-oriented, and comfortable holding others accountable to timelines
• Familiarity with event technology platforms and comfort managing data flows between CRM and event registration systems
• Executive presence and exceptional communication skills, with experience working alongside senior leaders, partners, and high-profile talent.
• Personal interest in entrepreneurship, business leadership, innovation, and emerging technologies
• Comfort operating with a high degree of autonomy in a lean, distributed team; you know when to make the call and when to flag it
• Creative problem-solving instincts; you are undeterred by ambiguity and energized by building processes where none exist