Audience Engagement Lead: Cisco Live AMER

About the role

The Audience Engagement and Marketing Lead for Cisco Live Americas acts as the strategic architect for the event marketing ecosystem. This position holds primary ownership for demand generation, audience acquisition, and engagement for Cisco’s flagship Americas event.

Responsibilities

• Develop the annual marketing plan, translating high-level objectives into tactical, integrated customer journeys.
• Define the vision for AI integration in our audience engagement efforts, overseeing predictive models and automation workflows that align with business goals and data privacy.
• Establish benchmarks for event value and translate predictive analytics into actionable engagement strategies for continuous improvement.
• Partner with international leads to ensure consistent global strategies and oversee the design, structure, and content of the Cisco Live website.
• Manage a high-performing, cross-functional team, fostering a culture of creativity and risk-taking to deliver exceptional attendee experiences and double-digit growth.

Requirements

• 10+ years of experience in marketing to include experience leading teams within an enterprise organization.
• Proven success as a self-starter who can quickly assess complex situations, make strategic recommendations, and drive them to execution.
• Ability to manage multiple campaign channels, conflicting priorities, and constantly evolving variables to ensure successful delivery against goals.

Qualifications

• Bachelor’s degree in marketing, business, or related field.

Skills

• Strategic planning and execution.
• Experience with AI/ML integration in marketing operations.
• Exceptional creative writing and presentation skills.

Benefits

• Medical, dental, and vision insurance.
• 401(k) plan with a Cisco matching contribution.
• Paid parental leave.
• Short and long-term disability coverage.
• Basic life insurance.

Pay

The starting salary range posted for this position is $196,000.00 to $247,000.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.

Schedule

Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.