Audience Engagement Manager
About the role
This is a hybrid role based in New York City or Washington, DC. Team members are expected to work in their local office three days per week.
Responsibilities
- Analyze article and newsletter performance across platforms to understand what resonates with readers.
- Translate complex data into concise insights that support editorial decision-making.
- Help shape editorial strategies to maximize audience impact.
- Track audience behavior by product, region, channel, and topic to uncover growth opportunities.
- Identify high-performing formats, topics, and tones, and share insights.
- Write clear, jargon-free performance reports that explain why certain content succeeds.
- Design, run, and interpret A/B headline tests.
- Collaborate with product, marketing, and editorial teams on content promotion strategies.
- Help build trust and understanding of engagement metrics across the newsroom.
Requirements
- Be a curious, analytical person who thrives in a fast-paced environment.
- Experience in audience development, digital marketing, or content analytics.
- Experience in a newsroom, media, or editorial analytics environment highly preferred.
- Familiarity with analytics tools such as Google Analytics, Adobe Analytics, Parse.ly, Chartbeat.
- Ability to identify patterns in data and communicate insights in plain, accessible language.
- Experience with A/B testing and interpreting results preferred.
- Awareness of legal-industry audience preferences and sensitivities.
- Exceptional analytical skills and excellent written communication.
- Solid collaboration skills.
Qualifications
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.
Skills
Be a curious, analytical person who thrives in a fast-paced environment.
Benefits
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
Pay
Primary Location Base Pay Range: New York, NY $114,300 - $190,500. U.S. National Base Pay Range: $95,300 - $158,800. Geographic differentials may apply in some locations to better reflect local market rates.
Schedule
This job is eligible for an annual incentive bonus.