Audience Editor, Chron
Houston Chronicle · Houston, TX · 5 days ago
HybridWritingFull-time
Audience Strategy
- Create audience growth strategies across social, video, newsletters and emerging platforms
- Lead a team of two audience producers
- Create promotion plans for special editorial initiatives
- Analyze data to track performance and identify trends
- Help run morning editorial meetings
Social & Content
- Create and publish compelling content across various platforms
- Manage Chron’s social media platforms
- Monitor and respond to audience inquiries
- Advise reporters and editors on social trends and content ideas
Video
- Own and refine Chron’s off-platform video strategy
- Shoot and edit short-form vertical video
- Build the team’s fluency in video production, social strategy and AI optimization
Cross-team Collaboration
- Collaborate with editors, reporters and other key stakeholders
- Stay up to date on trends and best practices in video, search and social media
Qualifications
- 3+ years of relevant experience in audience, social or video publishing strategy
- Strong understanding of Houston and Texas, and good instinct for stories that could travel statewide
- SEO experience, including the ability to use search trends and audience data to identify coverage opportunities
- Strong social and video fluency, especially across Facebook, Instagram, TikTok, YouTube, Reddit and Nextdoor
- Ability to shoot and edit vertical video; experience with CapCut, Canva or similar tools
- Excellent writing, copy editing and communication skills, including the ability to write social copy in Chron’s voice with accuracy, clarity and Texas wit
- Strong news judgment, including comfort with breaking news and knowing when to escalate decisions to newsroom leadership
- AI fluency and curiosity—able to use AI to find audience insights, simplify tasks and find efficiencies, while understanding that AI is no substitute for human judgment and verification
- Experience with social media scheduling tools, analytics platforms and performance reporting
- Flexibility and adaptability in a fast-paced, always-on news environment