Athletics Programs Specialist for External Relations, Penn State Berks

About the role

The Athletics Program Specialist for External Relations provides leadership for the external operations of Penn State Berks Athletics, including athletic communications, digital media, video production, live streaming, corporate partnerships, marketing, and sport administration.

Responsibilities

• Athletic Communications
• Serve as the primary athletics communications contact for varsity sports.
• Write and distribute news releases, feature stories, game recaps, and promotional content.
• Maintain the athletics website, statistics, records, and historical archives.
• Cook up conference and NCAA statistical reporting.
• Coordinate media relations and nominate student-athletes and coaches for awards.
• Video Production, Broadcasting & Digital Media
• Produce video, photography, and digital content for recruiting, marketing, and fan engagement.
• Oversee Hudl webcasting and supervise student broadcast crews.
• Manage Daktronics video board content and game-day programming.
• Support social media and enhance the digital game-day experience.
• Corporate Partnerships & External Engagement
• Assist in developing and activating corporate partnerships.
• Cook up sponsor recognition across digital, broadcast, venue, and video board platforms.
• Develop sponsorship inventory and fulfill partnership agreements.
• Collaborate with University Development and campus partners on external engagement initiatives.
• Support marketing, fan engagement, donor recognition, and community outreach efforts.
• Sport Administration
• Serve as the administrative liaison for assigned sport programs.
• Support coaches with scheduling, budgeting, travel, and program operations.
• Conduct coach evaluations in collaboration with the Director of Athletics.
• Aid in hiring, compliance, game management, and strategic initiatives.
• Department Leadership
• Assist with departmental planning, special events, and NCAA/conference reporting.
• Supervise student employees and part-time game day staff.
• Foster collaborative relationships across campus and perform other duties as assigned.

Qualifications

• Degree in communications, journalism, sports management, marketing, or a related field.
• Minimum of three (3) years of progressively responsible experience in collegiate athletics communications or a related field.
• Experience with video editing, digital content creation, and live streaming platforms (Hudl preferred).
• Excellent written, verbal, organizational, and interpersonal communication skills.
• Ability to manage multiple priorities, supervise student employees, and work independently.
• Ability to work evenings, weekends, and travel as required.
• Knowledge of NCAA and conference rules.
• Strong writing, storytelling, and digital communication skills.
• Proficiency in video editing, photography, and social media.
• Excellent organizational, leadership, and project management abilities.
• Ability to build positive relationships with coaches, student-athletes, campus partners, sponsors, alumni, and the media.
• Commitment to student-athlete success and exceptional customer service.

Preferred Qualifications

• Master's degree.
• Five (5) or more years of collegiate athletics experience.
• NCAA Division III experience.
• Experience with Sidearm Sports, NCAA statistics software, Daktronics video boards, corporate sponsorship activation, and sport administration.

Physical Requirements

• Ability to work evenings, weekends, and limited travel.
• Ability to lift up to 30 pounds of broadcast and event equipment.
• Ability to work outdoors during athletic events.

Benefits

• Competitive benefits package including comprehensive medical, dental, and vision coverage, robust retirement plans, substantial paid time off, and a generous 75% tuition discount for eligible family members.

Pay

The salary range for this position, including all possible grades, is $44,628.00 - $64,668.00.

Approval of Remote and Hybrid Work

Approval of remote and hybrid work is not guaranteed regardless of work location.

Background Checks/Clearances

This position requires the following clearances in addition to applicable background checks: PA State Police Criminal Background Check, PA Child Abuse History Clearance Form, and Federal (FBI) Fingerprint Criminal Background Check.

Equal Opportunity Employer

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Additional Information

This position requires the following clearances in addition to applicable background checks: PA State Police Criminal Background Check, PA Child Abuse History Clearance Form, and Federal (FBI) Fingerprint Criminal Background Check.

Employment Eligibility Verification

This position requires that you operate a motor vehicle as a part of your job duties. A valid driver’s license and successful completion of a motor vehicle records check will be required in addition to standard background checks.

Application Instructions

Please do not apply here, apply internally through Workday if you are a current Penn State employee or student. For external applicants, click “Apply” and complete the application process.

Campus Security Crime Statistics

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

Copyright Information

Hotlines