Associate, Sponsorship Activation Support

Hybrid role – 3 days per week in the office.

About the Role

New York Life is seeking a Sponsorship Activation Support Associate who will help implement immersive activations with our marketing partners that:

• Reinforce the New York Life brand promise and value proposition
• Reach a variety of audiences
• Display our mission and values
• Highlight our employees, agents, and advisors

This position reports to the Director of Sponsorship Activation Soccer and involves collaborating closely with internal stakeholders, external partners, athletes, teams, and leagues and their representatives to create brand-building experiences and execute high-impact activations. The ideal candidate will demonstrate strong organization and creative skills, initiative, resourcefulness, and the ability to work proactively in a team environment. Experience developing and activating major sponsorship programs is preferred but not required.

Responsibilities

Activation Support

• Support the Director in the development and execution of soccer activations, bringing our brand to life in new, innovative ways
• Assist in creating experiences to showcase our cause platform of financial education and connect local communities with our agents
• Work closely with our sports sponsorship agency and partners to plan, coordinate, and execute activations at sponsorship events, such as fan fests, block parties, post-event celebrations, community clinics, and alumni appearances
• Create project plans, calendars, and milestones; manage project kick-offs; and ensure alignment across all teams for flawless delivery
• Support the Director in managing cross-functional internal and external agency partners
• Work with internal teams—including brand, legal, compliance, technology, field activation, media, analytics, and corporate communications—to align marketing efforts with broader organizational strategies
• Coordinate assets, messaging, and brand integration across various channels

Operations & Administrative Support

• Attend and participate in on-site activations, ensuring the New York Life brand and team are well represented
• Oversee event setup, ensuring all aspects align with our vision and specifications
• Assist with account management tasks such as scheduling and organizing meetings and calls, and act as a liaison for activations and sponsorship operations
• Manage all creative feedback and approvals within internal and external partners
• Assist in the management and maintenance of the Sponsorship microsite, sponsorship blog, and sponsorship inbox
• Partner with teams to analyze data and generated reports to help identify trends, optimizations, and insights

Requirements

• Bachelor’s degree in marketing, sports management, or a related field
• Minimum of 1–3 years of experience (including internships, capstones, or co-ops) in sponsorships, marketing, brand marketing, event marketing, sports marketing, or sports sponsorship activation
• Strong understanding of the sports industry, including sports teams, organizations, leagues, and athletes
• Experience in developing and activating sponsorship programs
• Excellent project management skills with the ability to manage multiple campaigns, partnerships, and initiatives simultaneously
• Experience navigating fast-paced, ambiguous environments with the ability to prioritize competing business needs
• Demonstrated ability to build and maintain positive relationships with partners, athletes, and influencers
• Effective communication and presentation skills, both written and verbal
• Highly organized, detail-oriented, strategic, and creative thinker
• Ability to problem-solve and think conceptually to develop solutions
• Willingness and ability to travel as needed, including multiple consecutive nights, weekends, and holidays (estimated 15% of time, may vary based on business needs)
• Proficiency in Microsoft Office, Adobe Illustrator, and Adobe Photoshop
• Confidence presenting in front of large groups

Pay

Salary range: $51,500 – $70,000. Overtime eligible: nonexempt. Discretionary bonus eligible: yes. Actual base salary will be determined based on experience, skills, qualifications, and job location. Employees are also eligible for an annual discretionary bonus and may participate in an incentive program.

Benefits

New York Life offers a comprehensive benefits package, including:

• Leave programs
• Adoption assistance
• Student loan repayment programs

Benefits are continually refined and expanded based on employee feedback to support flourishing both inside and outside of work.