Associate Product Marketing Manager, Orthobiologics

About the role

Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. Arthrex is actively searching for an Associate Product Marketing Manager to direct efforts on leading, planning and executing downstream marketing for orthobiologics products and brands at Arthrex.

Responsibilities

• Work closely with the Product Marketing Manager and product team leadership to develop and manage promotional planning and execution for products and brands at Arthrex.
• Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families.
• Develop marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category.
• Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products.
• Annually present marketing plans to the leadership team and the Product Management (PM) team.
• Meet regularly with MarComm leadership to discuss priorities and timelines for product promotional assets and campaigns.
• Work with Sales Leadership to develop tools and resources to support their efforts on the product lines.
• Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives.
• Work with Health Care Professionals (HCP) consultants to develop promotional ideas, review materials and support educational presentations to include key products and techniques.
• Establish and review marketing analytics to support messaging, product focus, and promotional planning.
• Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products.
• Work with the team’s project coordinator to effectively move assets through the review and approval process in the MRM system.
• In-office, Naples, FL-based position; not remote. Travel for training, meetings, and trade shows may be required up to 25%.

Requirements

• Bachelor’s degree required; preferably in business, marketing, engineering or clinical. A Master’s degree is required.
• One year of medical device sales and/or marketing and/or product management and/or engineering and/or clinical experience OR a Master’s degree is required.
• Experience with orthopedic medical devices is preferred.