Associate Product Marketing Manager

About the role

The Associate Product Marketing Manager at Legrand Audio Video Division in Minnetonka, MN, plays a crucial role in driving brand identity, strategy, positioning, messaging, and competitive differentiation. They also lead sales enablement efforts and collaborate on marketing activities across multiple Legrand AV brands.

Responsibilities

• Manage, strategize, and collaborate on product roadmap
• Analyze market opportunities and contribute to building the business case for new product development
• Identify trends and derive insights to guide product and marketing strategies
• Create compelling product value propositions, positioning statements, and narratives that resonate with target markets and buyer personas
• Develop comprehensive marketing plans for supported products
• Create external content and tools, including thought leadership pieces, webinars, sales presentations, videos, collateral, case studies, white papers, and ROI models across all funnel stages
• Oversee product-related web content, providing insights and feedback to improve digital tools and user experience
• Support events strategy, developing and executing product strategy at trade shows, ensuring alignment with broader marketing goals
• Monitor competitor trends and develop messaging strategies to differentiate Legrand | AV brands from key competitors
• Collaborate across teams to drive business and product marketing strategies, ensuring consistency and accuracy across all channels and mediums
• Measure performance against objectives and report results
• Enable the sales team by helping develop sales tools and content, collaborating with sales teams, and managing product lifecycle communications

Qualifications

• Minimum Education and Experience: Bachelor’s degree in marketing, engineering or related technical degree with 2+ years of experience in product marketing, product management; or combination of relevant education and experience
• Essential Knowledge, Skills And Abilities: Analytical skills to review large volumes of data, interact with customers and sales team, strong storytelling skills, strong communication, collaboration, and consensus-building skills, project management, excellent verbal, written & presentation communication skills, attention to detail, professional demeanor
• Preferred Qualifications: Experience working with cross-functional teams, experience with and passion for innovative activities and mindsets such as Design Thinking, experience developing value propositions and translating them into actionable marketing strategies, previous work experience in areas relevant to the assigned technology

Pay

$60,000 - $70,000 annually

Schedule

Not specified