Associate Product Marketing Manager

Job Description

Pay: $65 - 69.31/hr (W2)

4-month assignment to start with potential to extend based on performance and business need

Responsibilities

• Support the Ads & Marketing team, helping build and market advertising products for enterprise advertisers and franchise partners
• Develop B2B product marketing strategies to drive adoption and engagement for new and existing adtech products
• Lead go-to-market (GTM) launches, including product positioning, messaging, value propositions, and marketing strategy
• Partner cross-functionally with product, Sales, Engineering, Analytics, Finance, Strategy, and Communications teams to execute marketing initiatives
• Conduct market research and leverage analytics to influence product roadmap and marketing decisions
• Analyze campaign performance, market sizing, forecasting, and customer insights to drive scalable growth
• Help scale the Product Marketing function and support growth of the advertising business

Qualifications

• Bachelor’s degree preferred
• 2+ years of product marketing or product experience within adtech (corporate or startup environment)
• Strong B2B product marketing experience required
• Experience in the restaurant industry (in-house, agency, or consulting) preferred
• Proven success leading GTM product launches
• Experience marketing advertising platforms (Amazon Ads, Meda Ads, retail media, or similar adtech products) highly preferred
• Experience scaling or helping build a Product Marketing organization is a plus
• Strong analytical skills with experience in market sizing, forecasting, campaign performance analysis, and data-driven decision making
• Advanced Google Sheets/Excel skills required
• SQL experience preferred