Associate Product Marketing Manager

About the role

The Associate Product Marketing Manager will work with the Product Marketing Manager to drive brand identity, strategy, positioning, messaging, and competitive differentiation, as well as leading sales enablement efforts and collaborating on marketing activities across multiple Legrand AV brands.

Responsibilities

• Manage, strategize, and collaborate on product roadmap
• Analyze market opportunities: help assess market opportunities and contribute to building the business case for new product development
• Identify trends & derive insights: monitor industry trends, extract key insights, and provide actionable recommendations to guide product and marketing strategies
• Develop value propositions & positioning: help in creating compelling product value propositions, positioning statements, and narratives that resonate with target markets and buyer personas
• Create marketing plans: work with Marketing partner to develop comprehensive marketing plans for supported products
• Create external content & tools: collaborate with marketing communications to produce external-facing content, including thought leadership pieces, webinars, sales presentations, videos, collateral, case studies, white papers, and ROI models across all funnel stages, partnering with top creative teams
• Manage product web content: oversee product-related web content, providing insights and feedback to improve digital tools and user experience
• Support events strategy: support the Events team to develop and execute product strategy at trade shows, ensuring alignment with broader marketing goals
• Maintain competitive intelligence: track competitor activities and market trends, developing messaging strategies to differentiate Legrand | AV brands from key competitors
• Collaborate across teams: work with cross-functional marketing, product, and digital experience teams to drive business and product marketing strategies, ensuring consistency and accuracy across all channels and mediums
• Measure performance against objectives and report results
• Enable the sales team: help develop sales tools & content, collaborate with sales teams, assist in the creation of training materials, manage product lifecycle communications

Qualifications

• Minimum Education and Experience Required: Bachelor’s degree in marketing, engineering or related technical degree with a minimum of two (2) years of experience in product marketing, product management; or combination of relevant education and experience
• Essential Knowledge, Skills And Abilities: Analytical skills to review large volumes of data to extract key insights into market trends and opportunities; aptitude to interact with customers and sales team to gather Voice of Customer (VOC) on projects; understanding of marketing tools and methodologies; strong storytelling skills with ability to understand, digest, and articulate complex concepts for mass consumption via engaging content; strong communication, collaboration, and consensus-building skills – ability to work with cross-functional teams; project management – must be comfortable handling multiple projects and initiatives simultaneously and have the ability to prioritize workload and meet deadlines; excellent verbal, written & presentation communication skills; strong listening skills with the ability to translate concepts into deliverables; attention to detail; must possess high degree of professionalism and ability to handle confidential information
• Preferred Qualifications: Experience working with cross-functional teams; experience with and passion for innovative activities and mindsets such as Design Thinking; experience developing value propositions and translating them into actionable marketing strategies; previous work experience in areas relevant to the assigned technology