Associate Product Line Manager, Trail Run

About the role

Supports the development and delivery of a globally relevant, best-in-class Trail Run product line that helps maintain and grow revenue, gross margin, and market share while aligning with Patagonia’s mission to save our home planet.

Responsibilities

• Deliver a globally relevant product line of best-in-class products that specifically meets the needs of the Trail Run category, maintain/grow revenue and gross margin, and minimize environmental impact.
• Deliver briefs and other forms of product communication to Design, Development, Marketing, and Materials Teams.
• Support PLD with relevant and current product, competitor, trend, market and customer information for the Trail Run category, and support the Active Essentials category on some projects.
• Aid product director with maintaining the category line plan, retail pricing, color information, and all relevant product information within the PLM system and necessary line planning, pre-lining, and line review tools for Trail Run.
• Work with design and development to ensure all products meet the needs of the customer, fit correctly, executed per the brief, and achieve costing and margin targets.
• Partner with the product creation team to help develop products that stay true to Patagonia’s design principles and initiatives and meet the needs of the Trail Running category.
• Develop strong working relationships with colleagues across teams and drive the product development process by enabling and empowering others.
• Assist with presentations and discussions with global sales channels, buyers, and key dealers to gather insights that inform product and line development.
• Assist with and create content and lead presentations with global sales channels at Global Line Reviews and Sales Meetings, in collaboration with Sport Category Marketing team.
• When applicable, will also support AE PLM and product director with content for sales and marketing tools, merchandising strategies, and other product planning needs essential for delivering seasonal product collections.

Requirements

• Collaborative — works effectively with cross-functional partners to support the Trail Run product line
• Trail Runner — deep understanding and stoke of the sport, community and product
• Inclusive — experienced in collaborating with others across differences
• Influential — able to engage with others in complicated and emotional workplace issues to collaborate on solutions and action
• Emotionally intelligent — high level of self-awareness, empathy, and interpersonal skills
• Nimble — moving from strategic process to tactical execution and back, seamlessly
• Curious — obsessed with driving new product innovations and exploring the global marketplace
• Demonstrates Initiative — conscientious and provides complete follow-through on areas of responsibility

Qualifications

• 3+ years’ experience in sales, product experience in wholesale, retail or direct businesses. Preferably in the outdoor, run apparel industry.
• Experience in the product development process, merchandising and assortment planning processes, strategic product creation process.
• Experience creating strategic assortments of multi-functional, versatile products for various outdoor sports and activities (key consumer trends and moments, aesthetics, preferences, relevant brands, industry collaborations, brand history, etc.)
• Experience in analyzing market trends, competitor products, and customer needs within the alpine and climb sectors
• Experience with Flex PLM or another Product Lifecycle Management System
• Strong verbal communication skills and the ability to deliver presentations to large groups
• Exceptional understanding of business and marketing objectives with a proven record of delivering against KPIs.