Associate Outreach Leader
Hopscotch Primary Care · Asheville, NC · 1 mo ago
On-siteOTHRFull-time
About the role
This role combines community outreach, event coordination, grassroots relationship management, and prospective patient engagement to help increase awareness of Hopscotch Health and connect eligible patients to care. This role plays a highly visible role within the community and serves as a trusted ambassador of the Hopscotch brand.
Key Responsibilities
- Build and maintain relationships with grassroots community organizations — senior centers, housing communities, faith-based organizations, nonprofits, community centers, and local civic groups not currently managed by the OL
- Represent Hopscotch Primary Care professionally within the community and serve as a trusted point of contact for prospective patients and community stakeholders
- Education community members on Hopscotch services, providers, and the value-based care model, and conduct outreach activities to increase awareness and engagement
- Maintain recurring touchpoints with community organizations to support long-term engagement and collaboration
- Co-lead, coordinate, or independently support outreach events including health fairs, educational seminars, senior community visits, and grassroots engagement opportunities
- Support planning and execution of clinic open houses, including venue preparation, outreach materials, staffing coordination, setup, and follow-up activities
- Greet and engage prospective patients during events, capture attendee information, and conduct timely follow-up to support conversion
- Conduct on-site enrollment activities or schedule follow-up appointments when appropriate, and provide post-event reporting on attendance and outcomes
- Support patient onboarding and re-engage inactive or unresponsive prospective patients when appropriate
- Cookout Coordination & Collaboration
- Coordinate outreach calendars, event schedules, and community activities with Outreach Leaders and internal teams to maximize coverage and minimize duplication
- Share event feedback, community insights, and outreach learnings during regular collaboration meetings
- Partner with clinic teams, marketing, and patient engagement teams to support outreach campaigns and patient growth initiatives
- Operational & CRM Excellence
- Track outreach activities, event participation, patient engagement efforts, and follow-up outcomes
- Enter and maintain accurate documentation within Salesforce and other business systems
- Maintain outreach calendars, event preparation timelines, and outreach inventory/materials, and support reporting and operational readiness
About You
- Enjoys building relationships and engaging with local communities
- Highly organized, energetic, and dependable
- Communicates professionally with patients, caregivers, and community partners
- Comfortable speaking with seniors and educating prospective patients
- Thrives in collaborative, fast-paced team environments
- Proactive, resourceful, and solutions-oriented with sound judgment
Qualifications
- Required: high school diploma or equivalent, valid driver's license, U.S. work authorization, ability to travel locally throughout assigned territory, and comfort using Microsoft Office and CRM systems
- PREFERRED: 1–3 years of healthcare outreach, community engagement, sales support, event coordination, or customer service experience
- PREFERRED: experience working with Medicare or senior populations, event planning or community engagement experience, and CRM/Salesforce experience