Jobs · OTHR · North Carolina

Outreach Leader

Hopscotch Primary Care · Asheville, NC · 1 mo ago
On-siteOTHRFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes: About Hopscotch Primary Care (intro) but we should not repeat job title; we can include an intro paragraph? The instruction: "Do NOT repeat the job title as a heading (the page already shows it)". We can include a paragraph about the company? It's not a heading; we can include

for prose. The sections: About the role (we have "About the Role" heading). Responsibilities: we have "What You'll Do" with bullet list. Requirements: we have "About You" (qualities) maybe as Requirements? Also "Qualifications Required" and "Preferred". Skills: maybe we can extract skills from "About You" and "Qualifications". Benefits, Pay, Schedule: not mentioned. So we should not include those sections. We must not include boilerplate like EEO etc. Remove that paragraph. We need to preserve all substantive information. So we need to include the company description paragraph(s) as prose. Then a heading

About the role

then prose about role. Then

Responsibilities

with
  • items from "What You'll Do". Then

    Requirements

    maybe combine "About You" and "Qualifications Required"? But we need to follow instruction: Use headings only for those specific names. Could we have both Requirements and Qualifications? The list includes Requirements, Qualifications, Skills. We could put "About You" under Requirements (personal traits) and "Qualifications Required" under Qualifications. Skills maybe under Skills (like CRM experience, Microsoft Office, etc). We need to decide. We have "About You" describing ideal candidate traits. That could be Requirements (soft skills). Then "Qualifications Required" and "Preferred" could be Qualifications. Skills could be things like "comfortable using email, Microsoft Office applications, and computer reporting tools; CRM experience preferred". That's a skill. Thus we can have sections: About the role, Responsibilities, Requirements, Qualifications, Skills. We must not include Benefits, Pay, Schedule. We need to ensure we don't create empty sections. Let's extract content. Company description: "At Hopscotch Primary Care, we believe great healthcare should be accessible to all people across all communities. Today, almost 20% of Americans live in a rural community, yet only 11% of physicians practice in those same communities. We are on a mission to transform healthcare in rural America. We provide high-quality primary care tailored to meet the needs of our patients through our robust care model and comprehensive care team, delivering care in our clinics, and across settings, and wrapping resources around the patients who need them most. Our patients and the care teams who serve them sit at the center of everything we do at Hopscotch. Hopscotch Primary Care takes a team approach to serve patient needs and provide the best care possible. Our goal is to provide the care each of us would want for ourselves or for our family members, in the right setting, and at the right time. Today, we are serving thousands of patients in our value-based care model and the number is growing every day. If you want to bring your experience, skill and passion to make a lasting impact in healthcare, we'd like to meet you." That's substantive. About the Role: "This is a field-based sales role focused on growing our patient population. As an Outreach Leader, you'll be responsible for identifying, developing, and managing relationships that generate new patients for Hopscotch Primary Care. You'll spend your time in the community meeting with prospective patients, local organizations, referral partners, businesses, senior groups, and community leaders to educate them about Hopscotch and help eligible individuals enroll as patients. Success in this role comes from building trust, creating new opportunities, developing a strong sales pipeline, and consistently achieving patient growth goals. You'll have significant autonomy to build your territory, execute your outreach strategy, and drive measurable results. This position is home-based in the greater Asheville, NC area and requires daily local travel throughout Buncombe County." Responsibilities: list from "What You'll Do". Let's extract bullet points: - Drive Patient Growth - Own patient acquisition goals within your assigned territory - Build and execute a territory sales plan to achieve monthly and quarterly enrollment targets - Prospect for new opportunities through networking, cold outreach, community engagement, and referrals - Identify, qualify, and convert prospective patients into active Hopscotch patients - Develop and maintain a healthy pipeline of leads and manage opportunities through every stage of the enrollment process - Track sales activity, conversion metrics, and pipeline performance using CRM tools - Build Community Partnerships - Develop strong relationships with community organizations, senior centers, churches, employers, healthcare providers, pharmacies, and other referral sources - Identify new partnership opportunities that increase awareness and patient referrals - Serve as the face of Hopscotch Primary Care throughout your territory - Represent Hopscotch at community events, health fairs, educational programs, and networking opportunities - Relationship Management - Build lasting relationships with patients, caregivers, and community partners - Follow up with new patients to ensure a positive onboarding experience - Collect market intelligence and community feedback to improve outreach efforts - Collaborate closely with Marketing, Clinic Operations, and Care Teams to maximize growth opportunities - Sales Planning & Performance - Develop territory growth strategies and action plans - Monitor key sales metrics including leads, conversions, enrollments, and partnerships - Maintain accurate CRM documentation and activity reporting - Continuously evaluate outreach efforts and adjust strategies to improve results We can flatten into a single list or keep subheadings? The instruction: Use
    • for any list of duties/requirements/benefits. It doesn't forbid nested lists, but we can just make a flat list of all items. However preserving meaning maybe better to keep as is but still
      • . We'll just list each bullet as
      • . Could group with

        headings inside? Not needed. Requirements: from "About You": list of traits. - Is ambitious, organized, and energetic - Is empathetic and an active listener - Is a self-starter who is resourceful and doesn't need a lot of direction to succeed - Has a drive to succeed and want to control their own income - Has an ability to quickly connect and influence the right people - Builds trust quickly and can handle tough conversations - Is collaborative and contributes to the effectiveness to the overall team - Demonstrates good judgement professionally and ethically at all times - Enjoys talking with seniors - Is comfortable using email, Microsoft Office applications, and computer reporting tools; CRM experience preferred But note the last item includes skill; maybe we move to Skills. Qualifications Required: list: - High school diploma or equivalent - 2+ years of sales, business development, account management, or customer-facing experience - Valid driver's license and reliable transportation - Ability to travel locally throughout the assigned territory - U.S. work authorization Preferred: - Bachelor's degree - Healthcare, Medicare, insurance, or value-based care experience - Experience using a CRM (Salesforce or similar) - Experience working with older adults or community organizations Skills: maybe we can extract: comfortable using email, Microsoft Office applications, computer reporting tools; CRM experience preferred; ability to quickly connect and influence right people; builds trust; collaborative; good judgement; enjoys talking with seniors; etc. But some overlap with About You. To avoid duplication, we could keep Skills separate for hard skills: email, Microsoft Office, computer reporting tools, CRM experience, maybe Salesforce. Also maybe "ability to quickly connect and influence the right people" is more a trait. We'll decide: Skills section includes: comfortable using email, Microsoft Office applications, computer reporting tools; CRM experience (Salesforce or similar) preferred. We must not repeat info unnecessarily but it's okay if some overlap? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we need to keep all info; duplication is okay if it's present in source. But we should not invent. We can include the same info in multiple sections if it appears multiple times. However we should try to avoid redundancy but not required. Let's structure:

        company description

        About the role

        ...

        Responsibilities

        • Own patient acquisition goals within your assigned territory
        • Build and execute a territory sales plan to achieve monthly and quarterly enrollment targets
        • Prospect for new opportunities through networking, cold outreach, community engagement, and referrals
        • Identify, qualify, and convert prospective patients into active Hopscotch patients
        • Develop and maintain a healthy pipeline of leads and manage opportunities through every stage of the enrollment process
        • Track sales activity, conversion metrics, and pipeline performance using CRM tools
        • Develop strong relationships with community organizations, senior centers, churches, employers, healthcare providers, pharmacies, and other referral sources
        • Identify new partnership opportunities that increase awareness and patient referrals
        • Serve as the face of Hopscotch Primary Care throughout your territory
        • Represent Hopscotch at community events, health fairs, educational programs, and networking opportunities
        • Build lasting relationships with patients, caregivers, and community partners
        • Follow up with new patients to ensure a positive onboarding experience
        • Collect market intelligence and community feedback to improve outreach efforts
        • Collaborate closely with Marketing, Clinic Operations, and Care Teams to maximize growth opportunities
        • Develop territory growth strategies and action plans
        • Monitor key sales metrics including leads, conversions, enrollments, and partnerships
        • Maintain accurate CRM documentation and activity reporting
        • Continuously evaluate outreach efforts and adjust strategies to improve results

        Requirements

        • Is ambitious, organized, and energetic
        • Is empathetic and an active listener
        • Is a self-starter who is resourceful and doesn't need a lot of direction to succeed
        • Has a drive to succeed and want to control their own income
        • Has an ability to quickly connect and influence the right people
        • Builds trust quickly and can handle tough conversations
        • Is collaborative and contributes to the effectiveness to the overall team
        • Demonstrates good judgement professionally and ethically at all times
        • Enjoys talking with seniors

        Qualifications

        • High school diploma or equivalent
        • 2+ years of sales, business development, account management, or customer-facing experience
        • Valid driver's license and reliable transportation
        • Ability to travel locally throughout the assigned territory
        • U.S. work authorization

        Skills

        • Comfortable using email, Microsoft Office applications, and computer reporting tools
        • CRM experience preferred (Salesforce or similar)
        We should also include the preferred qualifications maybe as part of Qualifications? Could add a subsection but we can just add them as list items under Qualifications with note "Preferred". But we already have Required list; we could add Preferred items as separate list under Qualifications with a note. However the instruction: Use
        • for any list of duties/requirements/benefits. It doesn't forbid having multiple lists under same heading. We could have two
            under Qualifications: one for Required, one for Preferred. But to keep simple, we could include both required and preferred in same list, labeling them. But better to separate. Let's do:

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