Associate Media Director

About the role

M&C Saatchi World Services is seeking an experienced and highly strategic Associate Media Director to lead the evaluation, adoption, and optimization of emerging digital platforms that support communications, outreach, stakeholder engagement, and service delivery objectives across channels including social media platforms, CRM platforms, email marketing platforms, content management systems, traditional media, and paid advertising ecosystems.

Responsibilities

• Lead the evaluation and strategic assessment of emerging digital platforms, technologies, and engagement solutions that support communications, outreach, and service delivery objectives across channels including social media platforms (e.g., Meta, LinkedIn, YouTube, X), CRM platforms (e.g., Salesforce, HubSpot), email marketing platforms, content management systems, traditional media, and paid advertising ecosystems.
• Analyse platform performance, audience behaviour, adoption trends, engagement metrics, and operational analytics to identify optimisation opportunities, measure ROI, and inform strategic recommendations.
• Produce dashboards, executive reports, business cases, risk assessments, and briefings for leadership and stakeholders.
• Lead platform adoption initiatives, including pilot programmes, proof-of-concept testing, implementation planning, onboarding, training, and change management efforts to ensure successful deployment and user adoption.
• Assess integration, interoperability, governance, accessibility, cybersecurity, privacy, compliance, and operational requirements, establishing policies, measurement frameworks, and operational standards for adopted platforms.
• Develop recommendations regarding platform adoption, implementation, governance, and long-term management, evaluating technical feasibility, strategic alignment, user needs, scalability, and business value.
• Partner with communications, stakeholder engagement, analytics, UX, creative, technical, and leadership teams to identify emerging technology opportunities and evolve digital engagement strategies, platform ecosystems, and innovation frameworks.
• Provide day-to-day management and mentorship for a team of at least two Senior Media Planners, fostering professional development, knowledge sharing, and high-quality strategic delivery.

Attributes

• We are seeking a Media Director with strong experience operating at the intersection of media, digital platforms and audience engagement.
• The ideal candidate will bring expertise in media planning and performance, combined with a strong understanding of platform ecosystems, UX, CRM and MarTech environments.
• Experience evaluating, implementing, managing, or optimising digital platforms, technology solutions, or engagement ecosystems within complex organisational environments.
• Strong expertise in digital strategy, platform ecosystems, audience engagement, user experience, analytics, performance measurement, and technology adoption, with the ability to evaluate feasibility, business value, user adoption potential, operational readiness, and long-term sustainability.
• Experience leading platform assessments, pilot programmes, proof-of-concept initiatives, or innovation projects, including development of executive-level recommendations, business cases, strategic briefings, and technology assessments.
• Strong analytical capabilities with experience interpreting audience data, platform analytics, digital performance metrics, and campaign insights to drive optimisation and strategic decision-making.
• Leverage AI-enabled media planning, audience targeting, campaign optimisation, and measurement technologies, with a strong interest in emerging technologies and their impact on communications.
• Excellent communication and stakeholder management skills, with experience collaborating across communications, analytics, UX, technology, stakeholder engagement, and leadership teams and translating technical concepts for non-technical audiences.
• Strong understanding of accessibility, governance, privacy, cybersecurity, and compliance considerations related to digital platforms.
• Experience managing vendors, platform providers, implementation partners, or technology stakeholders is preferred.
• Knowledge of social media platforms, CRM systems, digital advertising ecosystems, content management systems, audience engagement platforms, or emerging platform trends is preferred.
• Experience supporting federal government, Department of Defense, public affairs, digital engagement, or mission-driven programs is preferred.
• Experience leading and developing high-performing teams, including direct management of senior-level professionals.
• Ability to obtain and maintain a U.S. Government security clearance, as required by the position.