Associate Media Buyer

Responsibilities

• Support the Sr Media Manager & Marketing Analyst in media platforms Tagging & Tracking Infrastructure
• Own end-to-end implementation of all tracking across platforms (GA4, GTM, Floodlights, Conversion APIs, pixels, SDK integrations, UTM governance, etc.)
• Build and maintain a scalable tracking taxonomy across all paid media and digital experiences.
• Ensure accuracy and redundancy of conversion tracking (browser + server-side).
• Partner with IT/web engineering to deploy, test, and maintain tracking code across properties.
• Campaign Trafficking & Execution
• Manage trafficking of digital media campaigns across Google Ads, DV360, Meta, TikTok, Reddit, YouTube, and retargeting partners.
• Build and QA ad tags, third-party tracking URLs, macros, and dynamic parameters.
• Ensure campaign naming conventions and metadata structures are followed consistently.
• Support creative versioning and asset trafficking across platforms.
• Quality Assurance (QA)
• Lead all pre-launch QA, including:
• Tag validation
• Pixel firing checks
• App vs web tracking
• Landing page behavior
• Surface issues proactively and partner with channel managers to resolve discrepancies.
• Measurement & Optimization
• Support ensure all campaigns accurately populate analytics dashboards and reporting environments.
• Troubleshoot data anomalies, pixel issues, and attribution gaps.
• Partner with Analytics to improve attribution models and optimize conversion flow tracking.
• Keep a pulse on platform updates (e.g., privacy changes, attribution policies, API integrations).
• Cross-functional Collaboration
• Work closely with paid media managers, analytics, product, IT, creative and external agencies to ensure measurement fidelity and flawless campaign execution.

Qualifications

• 3+ years of experience in digital media operations, tagging/trafficking, or measurement/analytics.
• Hands-on expertise with: GTM, GA4, CM360, DV360, Google Ads, YouTube, Meta Ads Manager
• Third-party tracking and verification (e.g., Floodlight, IAS, MOAT, DoubleVerify)
• Deep understanding of tracking principles: cookies, server-side tracking, CAPI, UTMs, attribution windows.
• Experience building and managing pixels, events, and custom conversions.
• Extremely high attention to detail and strong project management abilities.

Preferred Qualifications

• Experience with server-side tagging solutions
• Experience supporting ecommerce or multichannel retail.

What Success Looks Like

• Zero-error campaign launches.
• Accurate and consistent conversion tracking across all platforms.
• Reliable reporting with no data gaps.
• Strong partner relationships across marketing, creative, analytics, and engineering.
• A scalable measurement ecosystem that supports rapid media growth.

Equal Opportunity Policy

The Vitamin Shoppe is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws.