Media Associate

Overview

Right now, we’re looking for a Media Associate with a keen attention to detail who’ll support the team in bringing that transformation to life. You’ll be tasked with a ton, but you’ll be challenged and rewarded as you work with and learn from the best in the business.

Responsibilities

• Gathering information during the media strategy and planning stage (cue impeccable research & organization skills)
• Mastery of media research tools (e.g., Kantar, Pathematics) to understand competitive insights that will power winning strategies
• Partnership with Connections Strategy to pull audience information in proprietary tools to build out the right strategies to resonate
• Affirmation of multi-channel media plans, supporting video, programmatic, search, social, direct buys, and more
• Management of Requests for Proposals (RFPs) with internal agency activation teams and marketplace partners; oversight of the execution of approved media buys
• Maintenance of flowcharts to ensure accurate tracking of media plans in market and updating for clients on a regular basis
• Organization and oversight of the trafficking and implementation process of creative, as well as monitoring campaign delivery and compiling reporting
• Closely working with client and agency analytics, ad operations, and creative teams to enhance campaign effectiveness

Qualifications

• Four years of college education and one to three years of experience in an office environment (preferably at a communications-related company)
• Computer skills that make the old guys envious, as well as an intuitive understanding of the digital tools that are reshaping the media and advertising world every day
• Effective time-management, impeccable attention to detail, and a compulsive ability to stay organized amidst many moving parts
• Amazing communication skills – you’re straightforward, you’re candid and, above all, you’re thoughtful & kind
• Proficiency in managing numbers – if you can whip through an Excel document, you’ve got an ace in your pocket
• A love of media – and the motivation to learn everything you can and get better at everything you do
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Additional Information

Digitas is an equal opportunity employer. Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Career Opportunities | Digitas