Associate - Marketing Strategy, Ultraluxury

About the role

The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States. Holman Automotive is a leading player in the automotive retail industry, renowned for its commitment to delivering exceptional customer experiences and marketing.

Responsibilities

• Plan, support, and execute Holman Motorcars events and brand activations, ensuring a premium and consistent client experience.
• Develop, cultivate, and maintain strategic relationships with key affinity partners.
• Execute and manage OEM marketing plans in collaboration with the Marketing Supervisor and Marketing Strategy Manager.
• Cook up and manage cross-location collaboration with teams in St. Louis and Fort Lauderdale.
• Participate in regular sales and store meetings to support sales initiatives and align on tactical programs.
• Engage with OEM partners to review and refine marketing strategies while building and maintaining strong relationships with leadership teams.
• Partner with in-store content creators to produce compelling multimedia content (photography, video, and digital assets) for social media, websites, and other platforms.
• Manage social media accounts, including planning and publishing content on a consistent schedule to drive engagement and brand awareness.
• Perform website maintenance, including regular updates, edits, and content management.
• Track, analyze, and provide actionable insights to optimize campaign performance.
• Develop, manage, and execute the eDM (email direct marketing) strategy to support lead generation and customer engagement.
• Prepare and submit co-op marketing claims through OEM portals, ensuring compliance with brand guidelines and reimbursement requirements.
• Lead and host recurring meetings to present updates, performance insights, and strategic recommendations to marketing leadership.
• Enhance in-store branding and elevate the client experience, while building relationships with exotic car owners and enthusiast groups to strengthen brand presence.
• Maintain flexibility to work evenings and weekends as required to support event schedules and activations.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field
• 3+ years of experience in marketing or account management
• Experience working with website platforms and CRM systems
• Experience with email marketing platforms and CRM tools
• Experience in ultra-luxury marketing and event execution
• Automotive industry experience preferred
• Experience with Salesforce preferred
• Basic graphic design skills or experience with Canva preferred