Associate Marketing Specialist, US Commercial Marketing,

About the Role

The Associate Marketing Specialist supports the strategic and tactical execution of marketing initiatives across Baxter's therapeutic support systems portfolio. Reporting to the Sr. Manager, US Commercial Marketing, Critical Care, this role supports product management initiatives by contributing to campaign execution, market analysis, and content development that enhances product positioning, customer engagement, and portfolio growth across the Furniture, Lift, and Birthing Bed categories.

Responsibilities

• Assist in the development and execution of marketing campaigns aligned with therapeutic support system strategies and contribute to internal communications and knowledge-sharing initiatives across the marketing team.
• Conduct market research to identify customer needs, competitive landscape, and emerging trends in hospital furniture and patient mobility solutions.
• Support the creation of marketing materials including product brochures, educational content, digital assets, and sales enablement tools.
• Support product life cycle management activities by assisting in launch planning, portfolio optimization, and end-of-life strategies for therapeutic support systems.
• Monitor digital channels and social media platforms to ensure consistent messaging and engagement.
• Collaborate with cross-functional teams including sales, clinical, and product management to align marketing efforts with commercial goals.
• Help track and analyze campaign performance using KPIs and marketing analytics tools as well as coordinate logistics and support for marketing events, webinars, and trade shows.
• Maintain marketing databases and assist in CRM-related activities.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Internship or project experience in campaign development, market research, or digital marketing is a plus.
• Any work experience in marketing is a plus, preferably in healthcare, medical devices, or capital equipment sectors.
• Strong written and verbal communication skills.
• Basic understanding of marketing principles and digital platforms.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Collaborative mindset with a willingness to learn and contribute.
• Proficiency in Microsoft Office and familiarity with marketing tools (e.g., CMS, CRM, analytics platforms).

Pay

The estimated base salary for this position is $68,000 to $93,500 annually. Individual pay is based upon location, skills and expertise, experience, and other relevant factors.

Schedule

Baxter is committed to supporting the needs for flexibility in the workplace through our flexible workplace policy which includes a required minimum number of days a week onsite.

Benefits

Baxter offers comprehensive compensation and benefits packages for eligible roles. Health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits.