Associate Marketing Specialist

About the role

TransCore is a global leader in tolling and traffic management technology. We partner with transportation agencies worldwide to deliver innovative solutions that enhance mobility.

Responsibilities

• Marketing Project Coordination: Assist in intake, planning, tracking, and delivery of marketing initiatives across multiple channels. Partner with operational, product, and marketing stakeholders to coordinate development of assets, such as presentations, white papers, case studies, advertisements, internal communications, tear sheets, etc.
• Events: Support the organization and execution of marketing events, trade shows, webinars, and conferences. This includes partnering with the Events Marketing Manager to assist with logistics, ensure alignment and execution across stakeholders, maintain a tradeshow asset inventory, and track status of assorted subprojects.
• Communications: Work with the Communications Manager to develop and maintain an editorial calendar of social media posts, press releases, and internal communications to ensure audience engagement. Coordinate information gathering to execute internal and external communications strategies, and support development of comms, as needed.
• Market Research: Research market trends, competitors, and customer insights to support marketing strategies, as needed.
• Operational Support: Coordinate with marketing and operational teams on tasks such as scheduling meetings, event registration and logistics, preparing reports and presentations, developing and maintaining templates and organizational tools, monitoring project status, and managing a library of marketing materials.

Qualifications and Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 1-2 years of experience in marketing, communications, or a related field (internships or entry-level roles are welcome).
• Excellent organizational skills with the ability to manage multiple tasks and deadlines.
• Strong written and verbal communication skills with an eye for detail.
• Proficiency with Microsoft Office Suite (Word, PowerPoint, SharePoint) and familiarity with marketing and project management tools (e.g., Smartsheet, CRMs, etc.) is a plus.
• Basic understanding of digital marketing principles (social media, email marketing, content marketing, SEO).
• Creative mindset with an interest in staying updated on the latest marketing trends and technologies.
• Ability to work collaboratively in a team environment and proactively solve problems.
• Experience with design tools (e.g., Canva, Adobe Creative Suite) is a plus but not required.