Associate Marketing Specialist

Responsibilities

• Provide efficient, effective and scalable business solutions to the marketing and sales teams.
• Collaborate with fellow marketers, sales professionals, business analysts and marketing leaders to translate business strategy into marketing execution, as well as promote technical capabilities into business benefits.
• Act as a “player-coach” within the marketing technology team including “super user” access to our technology stack.
• Work in close partnership with our analyst to align on tracking implementation & schema used for reporting & visualizations.
• Provide systems and processes that enable organizational learning and insights for improved customer intelligence and messaging.
• Able to act as marketing liaison to IT and provide support for the marketing technology stack.
• Ensure accurate data is securely & effectively collected, managed, and shared across systems within marketing and sales teams.
• Ensure all security, availability, confidentiality, privacy policies and internal controls are adhered to for compliance.
• Help educate and evangelize capabilities and best practices to the broader team.
• Experience gathering and refining requirements based on technical needs for marketing software purchases and partnerships.

Requirements

• Bachelor’s degree or equivalent in Computer Science, Marketing or related field.
• One year of experience preferably with B2B marketing.
• Excellent technical skills, creativity, analytical abilities and strong communication skills.
• Sound knowledge of marketing principles, strategies and theories.
• Experience managing marketing automation platforms managing functions including supporting forms and landing pages, creating nurturing streams, progressive profiling and lead scoring.
• Experience using Google Analytics, Google Tag Manager and Salesforce (specifically lead routing rules and processes).

Qualifications

• Must be an energetic self-starter who works well independently and, in a team setting.
• Fluent written and oral communication in English.
• Authorized to work for any employer in the U.S.

Benefits

Health & Wellness: Hybrid Work Opportunities, Flexible Time Off, Career Development & Mentoring Programs, Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents, Community Volunteering & Company Philanthropy Programs, Employee Peer Recognition Programs – “You Earned it”.