Associate Marketing Operations Manager

About the role

This role blends hands-on execution with strategic influence. Day-to-day, you build and optimize Marketo programs/campaigns, run A/B testing where it makes sense, support nurture programs, track performance across channels, and maintain clean documentation and data governance across Marketo and Salesforce.

Responsibilities

• Understand and implement the lead scoring model and make recommendations for adjustments as needed.
• Act as a strategic partner to other marketing teams and select teams in other departments, advising on lead routing, campaign operations, and cross-functional process improvements.
• Design processes and maintain the marketing automation system (Marketo) in support of scalable campaign targeting, lead source attribution, lead segmentation, and lead scoring.
• Build and produce repeatable reports on the ROI of all marketing and other funnel activities.
• Optimize and document operations strategy and processes.
• Advises, builds, deploys, tracks, and reports on all types of marketing campaigns – nurture, webinar, content, events, lead scoring, etc.
• Build and execute complex campaign requests per the needs of internal marketing partners.
• Work with campaign managers to analyze the performance of programs – lead scoring rules, campaign performance, and optimization of lead flows.
• Manage individual project requests from intake to deployment using best practice project management skills.
• Continuously improve data intake and management workflows, including list cleansing, list uploads, and overall marketing database hygiene.
• Act as the primary system administrator to support ongoing management of the Marketo database.
• Monitor lead creation and flows within Marketo and Salesforce.
• Manage vendors and 3rd party integrations with Marketo.
• Perform other duties as assigned.

Requirements

• 6 years in demand generation/marketing operations.
• 6 years hands-on experience working with various marketing and sales platforms: Marketo and Salesforce.com experience required.
• 4 years of experience as a Marketo system admin.
• B2B marketing background with experience in marketing automation, lead processing (including lead scoring), marketing database, and email compliance.
• Successful track record of implementing and managing marketing automation systems and associated integrations.
• Strong ability to work cross-functionally.
• Demonstrated advanced Marketo skills.
• Excellent planning and project management skills.
• Strong ability to look ahead to meet regular deadlines and predict and prevent last minute fires.
• Advanced Excel skills, including V-lookups, Pivot tables, and data reporting.
• A high attention to detail with high volume output.
• Must be highly driven and self-motivated for a fast-paced evolving environment.
• BA/BS in marketing, business or computer science.
• Adobe Certified Expert - Adobe Marketo Engage Business Practitioner is required.
• Knowledge of API connectors for integration between Marketo and other systems/databases.
• Ability to write HTML preferred.

Skills

• Super proficient Marketo expertise.
• Strong communication and collaboration skills.
• Strong analytical and problem-solving skills.
• Strong organizational and time management skills.
• Strong attention to detail.
• Strong ability to work independently and as part of a team.
• Strong understanding of marketing automation tools and best practices.

Benefits

BlackLine offers a comprehensive benefits package including:

• Health insurance options.
• Retirement savings plan.
• Flexible spending accounts.
• Employee assistance program.
• Wellness programs.
• Professional development opportunities.
• Generous paid time off.
• Flexible work arrangements.
• Regular performance evaluations.
• Continuous learning and development opportunities.

Pay

$112,000.00 - $140,000.00 annually.

The exact salary offered will depend on several factors including the applicant's prior relevant job experience, skill set, and geographic location.

For roles that include variable incentive components such as an Incentive Compensation Plan (ICP) or On-Target Earnings (OTE), the compensation structure may follow a split model – for example, a 50/50, 70/30, or 60/40 ratio between base salary and variable incentive.