Associate Marketing Manager, Upstream Marketing (Irvine, CA) Johnson and Johnson MedTech, Electrophysiology

Johnson & Johnson MedTech, Electrophysiology is seeking an Associate Manager, Upstream Marketing to join our team in Irvine, CA. Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments in cardiovascular care. Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke, continually elevating standards of care for stroke, heart failure, and atrial fibrillation (AFib) patients.

About the role

As an Associate Manager, Upstream Marketing, you will support the global upstream strategy for the PFA pipeline, translating customer insights into early product requirements, shaping technology roadmaps, and partnering with R&D, clinical, medical affairs, regulatory, downstream marketing, and regional commercial teams. This role focuses on leading defined workstreams within the upstream process and enabling senior leaders to make data-driven portfolio decisions in an early-stage innovation environment.

Responsibilities

• Support development and execution of upstream strategy for PFA technologies, aligned to clinical trends, unmet needs, and adoption dynamics.
• Contribute to global market models, therapy adoption curves, and medium- to long-range forecasts for PFA treatment pathways.
• Design and execute VOC and insight activities (interviews, ethnography, JTBD workshops, segmentation) for target customers and care settings.
• Synthesize qualitative and quantitative insights into actionable recommendations for product concepts and priorities.
• Draft and maintain components of Marketing Requirement Documents (MRDs) and user needs for new PFA technologies, catheters, generators, and integrated EP solutions.
• Support R&D during concept exploration, feasibility assessments, and trade-off analyses.
• Contribute to value proposition development and build sections of business cases and pricing inputs.
• Coordinate with clinical and medical affairs to inform evidence generation plans, early clinical evaluations, and KOL engagement.
• Work with downstream marketing to ensure early positioning and launch readiness alignment.
• Support regional partners to validate global relevance and adoption assumptions across key markets.
• Monitor competitors, clinical trial readouts, regulatory pathways, and ecosystem integration trends relevant to PFA.
• Identify reimbursement, lab workflow, capital investment, and hospital adoption considerations that may impact product design or go-to-market approaches.
• Flag potential partnership or technology scouting opportunities to senior stakeholders.

Qualifications

• Bachelor’s degree in engineering, life sciences, biomedical sciences, marketing, or related field.
• 3–5 years’ experience in medical devices or related healthcare industry.
• Practical understanding of clinical environments—ideally electrophysiology, AF therapy, interventional cardiology, or other high-acuity specialties.
• Demonstrated ability to run customer interviews, synthesize insights, and translate them into product requirements.
• Solid analytical skills and experience contributing to market models, forecasts, or basic business case development.
• Strong cross-functional collaboration and communication skills; ability to influence peers and senior stakeholders.

Preferred Qualifications

• MBA or relevant advanced degree.
• Experience in upstream/strategic marketing, product management, or early-stage product development.
• Familiarity with PFA technologies, EP lab workflows, mapping platforms, or catheter-based energy delivery systems.
• Experience supporting global product initiatives or engaging with international markets.
• Comfortable working in ambiguity and contributing to clarity in early-stage innovation programs.

Pay

The anticipated base pay range for this position is $94,000.00 - $151,800.00. This position is eligible to participate in the Company’s long-term incentive program.

Benefits

• Vacation – 120 hours per calendar year
• Sick time – 40 hours per calendar year (48 hours for Colorado residents, 56 hours for Washington residents)
• Holiday pay, including Floating Holidays – 13 days per calendar year
• Work, Personal and Family Time – up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member, 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period
• 10 days Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year

For additional general information on Company benefits, please visit https://www.careers.jnj.com/employee-benefits.