Associate Marketing Manager - Media Activation

Roles And Responsibilities

• Owns and progresses paid media campaign development by leading the development of creative briefs, guiding internal teams on activation approaches, and summarizing campaign launches and performance across multiple brands to key stakeholders.
• Defines campaign structure and execution approach to ensure alignment with brand objectives and performance goals.
• Reviews and approves paid media campaigns, ensuring alignment with objectives and best practices for flawless execution.
• Maintains and grows relationships with key media partners with a special emphasis on improving media performance at scale within proven digital channels across Darden brands.
• Manages team member(s), overseeing campaign development and guiding best-in-class activation approaches by channel.
• Led interpretation of campaign performance and guides the development of media insights to key stakeholders, focusing on driving profitable outcomes via data-driven decisions in proven digital media channels.
• Leads all channel evaluations and defines a test and learn roadmap to improve campaign performance and execution approach.
• Supports the Manager of Media Activations in progressing channel and brand marketing performance.

Required Technical Skills

• 5-8 years' relevant experience, particularly working across multiple paid media channels (e.g., Paid Search, Paid Social, Online Video, & CTV)
• Digital media strategy & planning
• Digital media campaign execution
• Experience developing and supporting digital marketing campaigns and managing large digital media budgets and accounts
• Familiarity building campaigns in the following Ad Manager Platforms: Google, Meta, Snapchat, TikTok, Yelp, or other relevant Ad Manager Platforms
• Experience evaluating, measuring and optimizing Paid Digital Media through closed-loop analysis
• Expertise in Microsoft Excel with a strong analytical mindset and appetite for data analysis that drives decision-making
• Knowledge and continuous education of digital consumer and industry behaviors, attitudes, preferences, and needs required
• Detail-oriented and well organized, with the ability to work collaboratively in internal project management tools and shared drives
• Excellent written and verbal communication skills required
• Ability to travel approximately 5% required

Required Education

Bachelor’s Degree in Marketing or a relevant field required, or equivalent experience.

Other Key Qualifications

• Foundational knowledge of cross-channel digital marketing preferred: Paid social, paid search, online video/CTV, programmatic display, etc.
• Previous experience leading cross-functional teams
• Proven record of results orientation
• Proven ability to work in a fast-paced team environment
• Ability to collaborate with a variety of different business partners, both internal and external
• Previous experience in restaurant / retail industry is a plus