Associate Marketing Manager, Fortune Events & Conferences

About the role

Fortune Live Media is seeking an Associate Marketing Manager to support audience acquisition and engagement for its portfolio of executive events and conferences.

Responsibilities

• Support the development and execution of integrated marketing plans to attract targeted executive audiences for high-profile events and conferences, both in-person and virtual.
• Aid in audience segmentation, data acquisition, campaign setup, and performance tracking to improve engagement and ROI.
• Partner with internal stakeholders by providing campaign updates, basic performance reports, and initial recommendations to help inform business and marketing decisions.
• Collaborate with cross-functional colleagues to help manage priorities, timelines, and deliverables across channels.
• Maintain customer data systems and campaign lists in platforms including Salesforce and Cvent, ensuring data accuracy, compliance, and efficient marketing workflows.
• Use Excel tools such as VLOOKUP and pivot tables, along with CRM reporting, to analyze campaign and audience data.
• Build, QA, and deploy email marketing campaigns, including website creation, audience targeting, list pulls, and performance monitoring.
• Collaborate with vendors and technology partners to support database enhancements, marketing automation, and process improvements.

Qualifications

• 3-4 years of experience in B2B marketing, direct marketing, or database-driven campaigns, preferably in a media, events, or conferences environment.
• Hands-on experience supporting multi-channel marketing initiatives across email, digital, and social channels.
• Proficiency in Excel, Word, Salesforce, Marketing Cloud, Cvent, or other CRM platforms, with experience working with marketing lists, segmentation, campaign tracking, and audience data management.
• Experience with email marketing or automation systems and a strong understanding of campaign setup and deliverability best practices.
• Strong attention to detail, analytical skills, and commitment to high-quality execution.
• Clear communication and superior writing skills, and the ability to collaborate effectively across teams and with internal and external stakeholders.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Familiarity with SQL, WordPress, HTML, or CSS is a plus, but not required.

Pay

Salary Range: $75,000-$80,000

Schedule

This role will be based in NYC; 5 days/week in the office is expected.