Associate Marketing Manager
Trinchero Family Estates · Napa, CA · 1 mo ago
On-sitePublic Relations$75k–$85k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Must not repeat job title. Must not include Job ID etc. Must preserve all substantive info, no boilerplate. Remove cookie/navigation/legal/EEO etc. Also remove duplicated lines. Must not create sections with filler like "commensurate with experience". Pay and Schedule sections only if posting actually states them. The posting includes Salary Range: $75,000.00 - $85,000.00 and description of starting pay based on factors. Also includes Work Environment and Schedule: Hybrid schedule: in office Monday through Thursday in Napa, CA with flexibility to work remotely on Fridays. So we have Pay and Schedule sections.
We need sections: About the role (maybe from "The Opportunity: Building Brands Consumers Know & Creating Experiences They Remember" and the paragraph after). Responsibilities (list of duties). Requirements (maybe required qualifications). Qualifications (maybe preferred qualifications). Skills (maybe combine required/preferred? But we need to follow instruction: use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Skills. We need to decide what content goes where.
We must preserve all substantive info. Let's extract:
- About the role: The Opportunity paragraph: "Building Brands Consumers Know & Creating Experiences They Remember Great brands take shape when smart strategies meet strong execution, day in and day out. At Trinchero Family Wine & Spirits, marketing is more than creating campaigns. We help shape some of the most recognized and beloved wine brands in America, from category leaders like Sutter Home to premium growth brands like SEAGLASS. As an Associate Marketing Manager, you'll play a hands-on role in helping these brands grow, connecting consumer insights to strategy, and bringing ideas to life in the marketplace. This is a unique opportunity to gain experience across every aspect of brand marketing, including strategy, innovation, integrated campaigns, consumer insights, forecasting, and execution. One day you may be analyzing market and cultural trends and helping shape annual brand plans. The next, you could be supporting national marketing programs, developing sales tools, collaborating with agency and cross-functional partners, or helping launch the next big idea. Most importantly, your work won't stay in a spreadsheet or PowerPoint presentation. You'll see it come to life in stores, customer presentations, consumer campaigns, and business results you can be proud of."
- Responsibilities: The "What You’ll Get To Do" section includes bullet-like paragraphs each starting with a bold heading? Actually it's a list of duties: "Strategic Brand Planning", "Innovation", "Data Analysis and Business Planning", "Project Management and Creative Execution", "Team Contribution". Each has description. We can turn each into under a
- . Also there is "How You’ll Make An Impact" with bullet points: Turning data into direction, Bring brands to life, Connect Marketing and Sales, Contribute to What’s Next. Those could also be responsibilities or impact. We could include them under Responsibilities as well, or maybe separate but we only have certain headings. Probably include them under Responsibilities as well.
- Requirements: Required Qualifications list.
- Qualifications: Preferred Qualifications list.
- Skills: Could combine required/preferred skills? But we already have Required Qualifications (which includes skills) and Preferred Qualifications. Might treat Skills as a separate section summarizing skillsets: strong written/verbal communication, presentation-building, storytelling, analytical mindset, ability to manage multiple priorities, attention to detail, organization, follow-through, project-management, collaborative team player, proficiency with MS Office, etc. However we might duplicate. The instruction: "Use
- Strategic Brand Planning: Support the development of annual brand plans, go-to-market strategies, and frameworks and partnerships that drive growth across distribution tiers; support the development and execution of integrated marketing campaigns across digital, social, public relations, experiential, ecommerce, retail media, and in-store channels; help bring seasonal, always-on, and tentpole brand moments to life in alignment with brand strategy and creative direction; develop strategic and creative presentations, sell-in materials, and tools for sales teams, distributor networks, customers, and other key gatekeepers; help ensure marketing materials consistently reflect each brand's voice, personality, creative direction, and visual identity; conduct ongoing channel audits and support asset management; audit and coordinate updated content for digital marketing platforms, including brand websites and social media channels; continuously research the alcohol beverage industry, CPG, culture, and industries outside beverage alcohol to identify new strategies, consumer behaviors, and growth opportunities.
- Innovation: Support go-to-market plans for new product launches, including positioning and messaging, asset development, sell-in materials, forecasts, and activation plans; support the innovation pipeline by researching consumer insights, cultural trends, competitive activity, and emerging category dynamics.
- Data Analysis and Business Planning: Pull, analyze, and synthesize consumer, category, customer, and competitive data from platforms such as Circana/IRI, Nielsen, and Power BI to inform decision-making; continuously monitor brand health indicators and program performance to assess progress against strategic objectives and identify opportunities; support business planning, forecasting, budget management, and the development of clear, actionable recommendations.
- Project Management and Creative Execution: Support the development and execution of brand campaigns, partnerships, collaborations, events, ecommerce programs, and retail media activations; work closely with external agency partners, including creative, social, public relations, and experiential agencies, to manage timelines, deliverables, budgets, and feedback; coordinate asset development, legal and regulatory reviews, and internal alignment across Marketing, Sales, Finance, Operations, and other stakeholders; track campaign performance and compile clear recaps, learnings, and recommendations to improve future effectiveness; manage multiple projects from concept through execution, maintaining strong organization, attention to detail, and accountability against deadlines.
- Team Contribution: Bring a growth mindset and contribute to a collaborative, solutions-oriented team environment; build strong relationships across the organization and support the team during key business periods, events, and priorities.
- How You’ll Make An Impact: Turning data into direction – your insights and analysis will help identify opportunities, support business planning, and influence decisions that shape the future of our brands; Bring brands to life – you'll help transform strategy into marketing programs that reach consumers across the country and drive measurable results; Connect Marketing and Sales – working closely with our sales organization, you'll help ensure programs are built with both consumers and customers in mind; Contribute to What’s Next – whether supporting the continued leadership of Sutter Home or helping accelerate growth for SEAGLASS, you'll play an important role in shaping the next chapter of our brands.
- . That's fine.
Requirements
- Bachelor's degree required; Business, Marketing, or a related field preferred.
- One to two years of relevant brand marketing experience within the alcohol beverage industry, CPG, or another industry requiring similar brand-building, analytical, and project-management capabilities.
- Strong written and verbal communication skills, with the ability to build productive relationships across functions and levels of the organization.
- Strong presentation-building and storytelling skills, including the ability to create clear, compelling, and visually engaging presentations using PowerPoint, Canva, and related tools.
- Strong presentation delivery skills, including the ability to present to management and cross-functional stakeholders with confidence and clarity.
- Strong analytical mindset and sound business judgment, with the ability to translate data and long-term brand vision into actionable recommendations.
- Ability to manage multiple priorities in a fast-paced environment, exercise initiative, and prioritize independently with limited direction.
- Strong attention to detail, organization, follow-through, and project-management skills.
- Collaborative team player with a growth mindset and willingness to support the business during key priorities, including occasional evening and weekend events.
- Proficiency with Microsoft Office Suite, including Word, Excel, and PowerPoint.
Qualifications
- Brand marketing experience within the wine industry is preferred; experience in spirits, beer, ready-to-drink beverages, or broader beverage alcohol is also valued.
- Experience using Circana/IRI, Nielsen, Power BI, or related market and business intelligence tools.
- Experience supporting integrated campaigns, innovation launches, agency relationships, or customer and distributor-facing marketing programs.
- If you meet most of the qualifications but not every one, we still encourage you to apply. We're interested in the strengths and perspective you'd bring to the team.
Skills
Maybe we can combine some skill highlights not already covered? But we already covered many skills in Requirements and Qualifications. Could still have a Skills section summarizing: strategic thinking, data analysis, project management, communication, presentation, collaboration, analytical mindset, etc. However that would duplicate. The instruction says preserve ALL substantive information; we can keep it but
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we should include those headings if we have content. We need to avoid filler. We have content for About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Let's see if we have content for Benefits: The posting mentions "TFE offers a comprehensive benefits package that includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits. We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution." That's benefits.
Pay: Salary Range and description.
Schedule: Hybrid schedule description.
Thus we can create all sections.
We must not include boilerplate like EEO, legal, etc. Also remove duplicated lines (like repeated sentences about management may assign duties). We saw duplicate paragraphs: "The following reflects management's definition of the essential functions of this role but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities at any time due to reasonable accommodation or other business needs." appears twice? Actually appears in Responsibilities section and earlier. We'll keep only one instance.
Also remove "If you meet most of the qualifications but not every one, we still encourage you to apply..." that's maybe not boilerplate but could be considered encouragement; but it's substantive? It's a statement encouraging applicants; we could keep but maybe it's not required. The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep it unless it's considered boilerplate. It's not legal/EEO; it's a encouragement. I'd keep it maybe under Qualifications or a separate note but we don't have a heading for that. Could include under Qualifications as a paragraph.
Also remove "Ready to Grow Your Marketing Career?" paragraph maybe considered a call to action; but it's substantive? It's encouraging apply. Might keep but we don't have a heading; could put under About the role? Might be considered fluff but it's still part of posting. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "Ready to Grow Your Marketing Career?" and "Join Trinchero Family Wine & Spirits..." is application encouragement; could be considered application instructions? It's not exactly instructions to apply but a call to action. Safer to remove it as it's akin to application encouragement. The instruction says remove application instructions. So we should remove that final paragraph.
Also remove "Req ID: 7131 Department: Marketing Status: Reg F-T Exempt, Exempt Location: Napa, California (US-CA) Workplace Location: On-Site" as metadata.
Now craft HTML.
Structure:
About the role
... (the opportunity paragraph)