Associate Marketing Manager

About the Role

Kickstart your career in AI-driven marketing! We're looking for an Associate Marketing Manager to join our Integrated Campaign Delivery and Marketing Innovation team. This role is perfect for someone smart and innovative who is eager to support marketing and product marketing teams by exploring, evaluating, and rolling out next-generation AI-enabled GTM strategies. By being in the office 4+ days a week, you'll collaborate with creative, product and editorial departments to power smarter marketing decisions and more efficient campaign operations, learning hands-on while making an impact from day one. This is a unique chance to convert your passion for AI and automation into real-world solutions that drive organization-wide transformation across the Internet Brands health vertical.

Responsibilities

• Collaborate with marketing, product, and editorial stakeholders to experiment with AI-first solutions to drive reach expansion and deeper engagement via paid marketing campaigns.
• Configure and build AI-driven solutions for content generation, audience analysis, and campaign optimization.
• Build prompts, data sets, and documentation to help teams achieve their project goals.
• Design, test, and iterate on different GenAI techniques and strategies for various AI tools and systems, optimizing for accuracy, consistency, and business relevance across different use cases.
• Conduct research on marketing and product-specific AI trends and perform competitor messaging analysis to assess cutting-edge AI tool capabilities for marketing impact.
• Support AI workflow development and evaluation, learning how AI systems are tested and improved in production environments.
• Help the rollout and adoption of AI solutions across broader marketing teams and functions.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field; degrees in Computer/Data Science with a strong interest in marketing are also highly valued.
• High curiosity and agency alongside a good understanding of generative AI platforms, prompting techniques, and AI trends.
• Strong communicator - able to collaborate across functions, translate business goals into an actionable course of action, and able to lead process improvement.
• Highly organized, analytical, detail-oriented, and comfortable managing multiple assignments & responsibilities.
• Hands-on, able to implement functional prototypes quickly, scrappy mindset.

Bonus Points

• Hands-on experience at the intersection of marketing and AI ecosystems (e.g. using Replit or Claude Design/Claude Code to quickly stand up marketing experiments).
• Hands-on experience with prompt engineering. Experience with prompt management tools or AI workflow platforms.
• Coursework, internships, or projects in AI applications.

Why You'll Love This Role

• Work on projects that matter. See results or learn from failures quickly.
• Exposure to developing automated AI solutions in business. Direct influence on AI implementation projects with real business impact.
• Hands-on learning and mentorship. Opportunities to evolve and explore different areas of marketing, GenAI and technology.
• A collaborative, supportive team environment.

Pay

At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to range at $50k-$60k and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.