Associate Marketing Lead - Wealth Management
About the role
As an Associate Marketing Lead within PNC's Marketing organization, you will be based in Pittsburgh, PA, Philadelphia, PA, Cleveland, OH, Charlotte, NC, or Washington, DC. You will support the development and execution of marketing programs for our Wealth Management segment.
Responsibilities
- Independently implements and manages a broader set of defined market programs/initiatives.
- Leverages a strong comprehension of marketing strategies.
- Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution.
- Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communications.
- Proactively collects and synthesizes data in order to identify trends.
- Readily identifies the strategic and tactical implications.
- Safeguards all operating activities are delivered within the established budget framework.
- Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
- Pairs with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
Requirements
Preferred Qualifications:
- 3+ years of direct Marketing experience
- Prior experience with Wealth Management
- Highly organized, with strong attention to detail and the ability to manage multiple workstreams simultaneously
- A strong writer who can confidently develop and refine marketing and product collateral
- Comfortable being hands‑on and working through details, while also thinking strategically about the bigger picture
- Someone who can move easily between tactical execution and strategic planning as priorities shift
- Willing to do the work
Qualifications
- Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.
- Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
- Preferred Skills:
- Advertising
- Competitive Advantages
- Content Marketing
- Customer Solutions
- Digital Marketing
- Marketing Programs
- Marketing Strategies
- Negotiation
- Results-Oriented
- Preferred Competencies:
- Business Acumen
- Business Data Analysis
- Collaborating
- Decision Making and Critical Thinking
- Effective Communications
- Effectiveness Measurement
- Marketing Function
- Marketing Systems
- Matrix Management
- Preferred Work Experience:
- Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience.
- Preferred Certifications:
- No Required Certification(s)
Skills
- Advertising
- Competitive Advantages
- Content Marketing
- Customer Solutions
- Digital Marketing
- Marketing Programs
- Marketing Strategies
- Negotiation
- Results-Oriented
Benefits
PNC offers a comprehensive range of benefits to meet your needs now and in the future. Depending on your eligibility, options for full-time employees include:
- Medical/prescription drug coverage (with a Health Savings Account feature)
- Dental and vision options
- Employee and spouse/child life insurance
- Short and long-term disability protection
- 401(k) with PNC match, pension and stock purchase plans
- Dependent care reimbursement account
- Back-up child/elder care
- Adoption, surrogacy, and doula reimbursement
- Educational assistance, including select programs fully paid
- A robust wellness program with financial incentives
Pay
Base Salary: $55,000.00 – $134,550.00
Salaries may vary based on geographic location, market data and on individual skills, experience, and education.
Schedule
This role is incentive eligible with the payment based upon company, business and/or individual performance.
Application
Generally, this opening is expected to be posted for two business days from 04/10/2026, although it may be longer with business discretion.
Disability Accommodations
If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email.
Equal Employment Opportunity
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
California Residents
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