Associate Manager – Social Insights & Analytics
About the role
Who We Are We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry. Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.
Responsibilities
What We’ll Need The Associate Manager of Social Insights & Analytics will own the intelligence that makes Wingstop Social smarter. Turn social listening, customer behavior, cultural signals, competitive activity and performance data into clear recommendations for what Wingstop should do next. You will connect what Wingstop sees in culture and community with how our social work performs, helping the team make better decisions faster. This role is not a reporting function for reporting's sake: the expectation is to turn signals and data into recommendations, actions and measurable learning across always-on Social, campaigns and creators. You'll operate with leverage: partner tools and agency inputs handle collection and production, so your time concentrates on judgment — what matters, why, and what Wingstop should do about it. Social Listening & Culture Own day-to-day social listening across Wingstop, customers, culture and competitors. Identify emerging conversations, customer behaviors, trends, opportunities and risks relevant to Wingstop