Associate Manager Search & LLM PC
Purpose of the Role
The Associate Manager, Search & LLM for Personal Care at Unilever plays a critical role in executing and optimizing strategies that drive AI-powered brand discovery. This position supports the evolution of search across traditional, conversational, and generative interfaces, helping ensure Unilever’s PC brands are discoverable in the moments that matter.
Key Responsibilities
LLM Tracking, Reporting & Intelligence
- Support tracking and reporting of AEO KPIs such as Share off Voice (SOV), brand sentiment, and citation share.
- Maintain and evolve prompt tracking frameworks, “must-win” queries, and competitive benchmarking analyses.
- Conduct ongoing performance analysis and identify optimization opportunities.Brand.com Content (Owned Ecosystem Optimization)
- Partner with content, UX, brand teams, R&D, Legal, and Consumer Insights to optimize blog like content, PDPs, and campaign landing pages for AI-driven discoverability.Authority Building & Backlink Strategy
- Contribute to development of content and partnerships that strengthen brand presence in sources leveraged by LLMs.Social Search (Platform Discoverability)
- Partner with social, influencer, and agency teams to integrate search insights into content creation and distribution.Retail.com Content (Commerce & Conversion Surfaces)
- Educate retail teams on best in class practices in agentic commerce.SEM (Paid Search)
- Support execution and optimization of existing paid search campaigns (text, visual Demand Gen and Msan, Pmax).Pioneer new ad formats (LLM Ads), ensuring scale, efficiency, and brand safety/trust guidelines.
Success Measures
Holistic search strategy implemented across traditional search, AEO, and LLM, optimizing for zero-click experiences.
Unilever PC brands consistently achieve disproportionate Share of Model (SOM) in relevant LLM outputs across major AI platforms.
Full utilization of AEO performance frameworks, including education, content creation, strategy, and technical optimization.
Strong authority building and backlink profile, with accurate representation in third-party content shaping AI responses.
Delivery of high-performing, answer-first content formats optimized for AI discoverability.
Key Skills & Experience
BA/BS in Marketing, Digital Media, Communications, or related field
3–5+ years of experience in digital marketing, search (SEO/SEM), content strategy, or analytics
An analytical mindset with experience working with performance data and dashboards
Curiosity and passion for emerging technologies, particularly AI and generative search
Experience with LLM tools, prompt testing, or AI-driven search platforms (e.g., ChatGPT, Gemini, Copilot)
Familiarity with content optimization principles including E-E-A-T and structured data
Experience working with cross-functional teams and agency partners within a large, matrixed organization and global brand environment
Pay
The pay range for this position is $88,600 to $133,000. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus
This position is bonus eligible.
Benefits
Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits.
Application Instructions
Should you have any questions or need assistance, please contact us at NA.Accommodations@unilever.com. This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.