Associate Manager, Product Marketing (100% Remote)

Responsibilities

• Support B2B marketing strategies to drive adoption and engagement for advertising and promotions products
• Develop product positioning, messaging, naming, and value propositions for advertising and promotions solutions
• Conduct and leverage audience research and analytics to identify customer insights and influence product and marketing strategies
• Support product go-to-market strategies for new features and existing products
• Partner with Product, Sales, Business Strategy, Engineering, Communications, Events, Finance, and Analytics teams to execute marketing programs
• Lead cross-functional initiatives to support scalable product marketing efforts
• Conduct research and support experimentation to achieve product-market fit
• Build relationships with customer-facing teams, including Sales and Account Management
• Support marketing initiatives focused on franchise advertising solutions
• Use market and customer insights to inform product roadmap recommendations

Requirements

• 2+ years of professional experience in AdTech Product Marketing or Product Management in a corporate or startup environment
• Experience developing and executing go-to-market strategies for product launches
• Experience building product positioning, messaging, and value propositions
• Experience conducting audience research and leveraging analytics to inform marketing and product decisions
• Strong understanding of market sizing, forecasting, and campaign performance analysis
• Experience collaborating with cross-functional teams, including Marketing, Product, Sales, Strategy, and Operations
• Strong strategic thinking, communication, and relationship-building skills
• Able to balance strategic planning with tactical execution

Skills

• Experience in the CPG or restaurant industry, either in-house, at an agency, or as a consultant
• SQL experience

Preferred Qualifications

Experience in the CPG or restaurant industry, either in-house, at an agency, or as a consultant

Pay

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Schedule

This role is 100% remote.