ASSOCIATE MANAGER, PAID SOCIAL

About the Role

Wpromote is looking for a sharp Associate Manager, Paid Social to join our team and help execute full-funnel paid social campaigns for a portfolio of exciting clients. This is a hands-on, individual-contributor role focused on campaign execution, analysis, and client communication — the foundation of Wpromote’s paid social discipline, and a growing part of our vision for an integrated paid media team spanning paid social, paid search, creative, analytics, and programmatic.

We’re looking for someone who’s analytical, strategic, proactive, and conversion-focused, with a hustler’s mentality and genuine curiosity about how paid social platforms, AI-enabled tools, and automation are changing the way we work. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance.

Responsibilities

• Fully manage paid social campaign set-ups, activations, and day-to-day optimizations across major platforms (Meta, TikTok, Pinterest, LinkedIn, Snapchat, Reddit, X).
• Formulate paid social strategies for client businesses, including full-funnel test recommendations across awareness, consideration, conversion, and retention, and optimizations that align with client objectives.
• Own day-to-day client communications, including performance updates and next-step recommendations.
• Analyze and report on relevant social media KPIs that help inform next-step recommendations, using AI-enabled and automation tools (e.g., Smartly, Sprinklr) where available to work faster and more efficiently.
• Collaborate with internal teams, including paid search, creative, analytics, and programmatic, to build social media strategy that’s integrated into broader cross-channel media plans.
• Stay on top of the latest trends in social media, AI-enabled advertising tools, and client industries, and present these findings in department meetings and to clients.
• Help lead audits and RFPs to win new business.
• Escalate account opportunities, obstacles, or questions to leadership for guidance and coaching.

Requirements

• 2+ years of experience working in paid media advertising, comprising media planning/buying and/or paid social within an agency or client-side environment.
• Two- or four-year degree in business, marketing, or a related discipline.
• Experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Meta, Snap, TikTok, Reddit, X, Pinterest, LinkedIn, etc.).
• Strong knowledge of Meta Ads Manager.
• Familiarity with Google Analytics or similar analytics tools.
• Meta Blueprint Certification preferred.
• Solid working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools.
• Continually seeks innovative and breakthrough ideas, approaches, and solutions.
• Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail.

Nice to Have

• Exposure to AI-enabled advertising, automation, or reporting tools such as Smartly or Sprinklr.
• Working knowledge of paid search, SEO, or other digital media channels and how they connect to paid social.
• Interest in contributing to new business pitches, audits, or account growth planning.

Benefits

• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass Credits and more!

Pay

The anticipated annual salary for this role will range from $66k-$77k based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees.

At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).

Schedule

This position may be performed remotely in most states within the US, with some exclusions. While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person.