Associate Manager, Paid Search - North America

Paid Media Strategy & Planning

The Associate Manager, Paid Search is responsible for planning, executing, and optimizing SEM and performance campaigns from conception through launch, aligning audience targeting with consumer behaviors and interests to achieve direct response KPIs.

Translate business objectives into actionable paid media strategies across Performance and Sportstyle categories.

Identify growth opportunities through audience segmentation, keyword expansion, and full-funnel activation strategies.

Campaign Execution & Optimization

Manage day-to-day campaign setup, optimization, and performance monitoring to ensure efficiency and scalability.

Continuously test and refine bidding strategies, ad copy, audience targeting, and landing page alignment to maximize ROI.

Drive innovation by identifying testing opportunities, participating in beta programs, and staying ahead of platform updates and industry trends.

Cross-Functional Collaboration

Partner with internal stakeholders (eCommerce, Analytics, CRM, Brand) to ensure alignment between paid media execution and broader marketing initiatives.

Brief local requirements and ensure paid media best practices are applied across platforms and campaigns.

Support integrated media initiatives to deliver consistent messaging and maximize performance impact.

Budget & Performance Management

Manage campaign budgets effectively by accurately pacing spend and forecasting weekly and monthly investments.

Optimize media investments to deliver against efficiency targets, including ROAS, CPA, revenue, traffic, and conversion rate.

Ensure budget allocation aligns with priority products, key categories, and seasonal business objectives.

Reporting, Insights & Continuous Improvement

Develop and deliver recurring performance reports (weekly, monthly, quarterly) to key stakeholders.

Analyze campaign and audience performance, demonstrating impact on key business KPIs through data-driven insights.

Provide actionable recommendations to continuously improve campaign effectiveness and overall media performance.