Associate Manager, Marketing Strategy (Bangkok Based, relocation provided)
About the role
The Performance Marketing Team of Agoda is seeking a skilled and innovative individual to join our dynamic team. This role involves experimenting with various digital marketing strategies and tools, including text ads, bidding, and campaign structures on major search engines and social media platforms like Facebook, Twitter, Instagram, and more. The ideal candidate should have a strong background in data analysis and modeling, with experience in managing large datasets and optimizing marketing campaigns.
Responsibilities
- Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines.
- Adapt to new product features and roll out changes from successful tests.
- Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and other platforms.
- Analyze the vast amounts of data generated by experiments and develop models for optimization.
- Build dashboards for account managers using data analysis tools such as Python, R, SAS, or SQL.
Requirements
- Bachelor’s Degree or higher from a top university in a quantitative subject (computer science, mathematics, engineering, or science).
- Fluent in English.
- 4+ years’ experience in top-tier management consulting, investment banking, private equity, or strategy/business operations for a fast-growing globally operating tech company.
- Exposure to one or more data analysis packages or databases, such as SAS, R, SPSS, Python, VBA, SQL.
- Good numerical reasoning skills.
- Proficiency in Excel.
- Intellectual curiosity.
Qualifications
- Experience in digital marketing.
- Academic research experience.
Skills
- Data representation
- Data analysis
- SQL
- Data analytics
- Analytics
- Python (programming language)
- Data mining
- Data science
- R (programming language)
- Tableau
- Analytical skills
- Data visualization
- Databases
- Business analysis
- Business intelligence (BI)
- Microsoft SQL Server
- Machine learning
- Statistics
- Microsoft Power BI
- Java
- Finance
- Shopee
- Traveloka
- Ctrip
- Trip.com
- Makemytrip
- Grab
- Lazada
- Alibaba
- Shopify
- Expedia
- Skyscanner
Benefits
No specific benefits are mentioned in the job posting.
Pay
No specific pay information is provided in the job posting.
Schedule
No specific schedule information is provided in the job posting.
Company Information
Agoda is a leading provider of travel services, connecting people to destinations and experiences worldwide. The company is part of Booking Holdings [NASDAQ: BKNG] and has a diverse team of over 7,000 people from 90 countries. The Performance Marketing Team is highly data-driven and focuses on improving customer lifetime value through effective marketing programs.
Equal Opportunity Employer
At Agoda, we are committed to providing equal employment opportunities regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We encourage applications from all qualified individuals.