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Associate Manager, Growth Media Strategy (Temporary)

The New York Times · New York, NY · 1 wk ago
Management$90k–$100k/yrFull-time

About the role

The New York Times' Marketing team is looking for an Associate Manager, Growth Media Strategy (Temporary) to oversee paid digital media strategy for our Acquisition program. The Enterprise Paid Acquisition team works on projects in service of enterprise subscription growth, making decisions to ensure we maximize paid subscriptions across products, including the All Access bundle, Cooking, Games and The Athletic.

Job Description

You will manage campaign activation, development, optimization and reporting. You will work with internal partners in Marketing, Creative, Data Insights, and Audience in helping us reach our goal to achieve 15 million subscribers by 2027. This is a hybrid role based in our New York headquarters, reporting to the Manager, Growth Media Strategy. You can typically expect to be in the office 3 days per week.

Responsibilities

  • You will provide performance reports and insights for ongoing analysis, including ad hoc analysis to determine short and long-term optimizations and support forecasting needs.
  • You will use past insights, data visualizations, and research to develop POVs and share media expertise with the immediate and broader team in both written and verbal formats.
  • You will manage detailed media budgets, allocations, and delivery across multiple campaigns and vendors to maximize return on ad spend.
  • You will partner with the in-house platforms team, guiding campaign execution. You will approve optimization recommendations and enhance performance through demonstrated understanding, analysis, and optimization of media. The focus is on using AI-driven platform capabilities.
  • You will support strategic vendor relationships, vetting new media offerings and identifying partnership opportunities that unlock stronger results with media.
  • You will work with Audience Insights, Data Insights, and external platform partner teams to develop learning agendas and testing scenarios.
  • You will develop working partnerships with Creative, Marketing, Newsroom and Social teams promoting cross-platform content, creative, and messaging strategy.
  • You will demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications

  • Bachelor's degree from an accredited college or university
  • 3+ years experience managing digital media
  • 2+ years hands-on experience managing social and display campaigns

Preferred Qualifications

  • Experience in growth marketing
  • Experience using AI-powered automation tools or platforms such as Smartly.io, Mediaocean, Pixis, and VidMob, and proprietary or in-house developed AI media solutions
  • Experience in budget and vendor management

Pay

The annual base pay range for this role is between: $90,000 - $100,000 USD

Schedule

This is a hybrid role based in our New York headquarters, reporting to the Manager, Growth Media Strategy. You can typically expect to be in the office 3 days per week.

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