Associate Growth Media Innovation Manager

We need to output HTML fragment with sections: h3 for headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content. Must not repeat job title as heading. Must not include Job ID etc. Remove boilerplate. Must preserve all substantive info. We need to parse the posting. Key sections: - About the role: description of what you'll do. The posting includes "A Taste of What You’ll Do ..." and then paragraphs describing responsibilities. So we can put that under

About the role

with

content. - Responsibilities: Could be separate but we already have responsibilities in that description. Might combine. But we could separate: "Responsibilities" heading with bullet list of duties. However the posting already has paragraphs describing duties; we could convert to

• list. But we need to preserve all substantive info; we can break into bullet points. - Requirements: The "What You’ll Need" section lists qualifications: Bachelor's degree plus 5 years experience OR Master's plus 3 years; strong understanding; proficient with tools; etc. That's requirements. - Qualifications: Could be similar to requirements; but we might combine. However we need to follow instruction: Use headings only when posting has real specific content. The posting has "What You’ll Need" which is requirements/qualifications. Also "How You’ll Stand Out" which is preferred qualifications. So we can have:

  Requirements

  (for mandatory qualifications)

  Preferred Qualifications

  (for How You’ll Stand Out) maybe use "Qualifications" heading? The instruction list includes Qualifications as possible heading. We could use

  Qualifications

  for preferred? But we already have Requirements. Might be okay to have both. - Skills: Could extract skills list: Proficient with PPC/retail media tools, strong understanding of bidding strategies, etc. But many are in requirements. Might be redundant. Perhaps we can skip Skills if content overlaps. - Benefits: The posting includes "Our Benefits & Perks" paragraph: "We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview." That's substantive. So we can have

  Benefits

  with
  • list. - Pay: The posting includes compensation range: "$ 103,100 - $ 154,700". Also mentions bonuses etc. So we should include Pay section with that range. Also mention that actual compensation determined by factors etc. That's substantive. So include Pay. - Schedule: The posting includes location and hybrid telecommute: "Location: Must be willing and able to be based in NYC, NY (Requires 3 days per week onsite) OR Dallas, TX (Requires 4 days per week onsite)". Also "Work Category: Hybrid Telecommute". Also mention occasional telecommuting. So we can include Schedule section with that info. We must not include headings with filler like "commensurate with experience". Not present. We must not include boilerplate like EEO etc. Remove all that. We must not include application instructions like "To view a full job description, please click here." Remove. We must not include "Our Benefits & Perks" heading? We'll use Benefits heading. We must not include "The Fine Print" etc. Remove. We must preserve all substantive info: So we need to include details about responsibilities, requirements, preferred qualifications, benefits, pay, schedule/location. We need to format as HTML fragment only. Let's craft sections:

    About the role

    As an Associate Growth Media Innovation Manager at GALLO, you will drive the future of performance media by developing innovative strategies that strengthen consumer discovery, accelerate business growth, and improve marketing effectiveness. In this highly collaborative role, you will connect brand, media, analytics, commerce, and agency teams to uncover emerging opportunities across AI-driven discovery, paid search, paid social, retail media, and third-party marketplaces. You will lead the hands-on development, activation, management, and optimization of performance media campaigns across Paid Search and 3rd Party Marketplace/Retail Media for an assigned portfolio of brands. Using campaign insights, consumer behavior, and business priorities, you will guide audience and keyword strategies, budget allocation, bidding, targeting, creative recommendations, testing, and ongoing performance improvements. You will also help shape how consumers discover and choose brands across traditional and emerging platforms. Partnering with SEO, content, brand, commerce, integrated media, and agency teams, you will translate evolving discovery behaviors into actionable media strategies that connect short-term performance with long-term brand growth. As a champion of experimentation, you will build innovation roadmaps, design structured testing frameworks, evaluate new technologies and platform capabilities, and turn learnings into scalable recommendations. Your thought leadership will advance the Media Center of Excellence, establish best practices, strengthen internal education, and foster a culture of continuous learning, ownership, and innovation.

    That's a lot but okay. Alternatively we could split responsibilities into bullet list under Responsibilities heading. But we already used About the role. Could also have Responsibilities heading with bullet list. However we risk duplication. The instruction: Prefer a few substantive sections over many thin ones. So maybe combine About the role and Responsibilities into one section? But they ask to use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can include both About the role and Responsibilities if we have content. But we might split: About the role could be brief overview; Responsibilities bullet list. However the posting already has a detailed description of what you'll do; we could treat that as Responsibilities. And About the role could be a short summary from first sentence? But we risk inventing summary. Better to use About the role for the overview paragraph (first two sentences) and Responsibilities for the rest as bullet list. But we need to avoid inventing content; we can split the existing paragraph into two parts: first sentence(s) as overview, rest as duties. That's acceptable as we are not inventing, just partitioning. Let's extract: Overview: "As an Associate Growth Media Innovation Manager at GALLO, you will drive the future of performance media by developing innovative strategies that strengthen consumer discovery, accelerate business growth, and improve marketing effectiveness." Then responsibilities: rest of sentences. We'll create:

    About the role

    As an Associate Growth Media Innovation Manager at GALLO, you will drive the future of performance media by developing innovative strategies that strengthen consumer discovery, accelerate business growth, and improve marketing effectiveness.

    Responsibilities

    • In this highly collaborative role, you will connect brand, media, analytics, commerce, and agency teams to uncover emerging opportunities across AI-driven discovery, paid search, paid social, retail media, and third-party marketplaces.
    • You will lead the hands-on development, activation, management, and optimization of performance media campaigns across Paid Search and 3rd Party Marketplace/Retail Media for an assigned portfolio of brands.
    • Using campaign insights, consumer behavior, and business priorities, you will guide audience and keyword strategies, budget allocation, bidding, targeting, creative recommendations, testing, and ongoing performance improvements.
    • You will also help shape how consumers discover and choose brands across traditional and emerging platforms.
    • Partnering with SEO, content, brand, commerce, integrated media, and agency teams, you will translate evolving discovery behaviors into actionable media strategies that connect short-term performance with long-term brand growth.
    • As a champion of experimentation, you will build innovation roadmaps, design structured testing frameworks, evaluate new technologies and platform capabilities, and turn learnings into scalable recommendations.
    • Your thought leadership will advance the Media Center of Excellence, establish best practices, strengthen internal education, and foster a culture of continuous learning, ownership, and innovation.
    Now Requirements: from "What You’ll Need". Let's extract bullet points. Original: Bachelor’s degree plus 5 years of performance media experience to include paid search, social, retail media, or 3rd party marketplace planning and buying, reflecting increasing levels of responsibility; OR Master's degree plus 3 years of performance media experience to include paid search, social, retail media, or 3rd party marketplace planning and buying reflecting increasing levels of responsibility. Strong understanding of all aspects of digital marketing, e-comm, and analytics. Proficient with PPC/retail media tools and hands-on operational experience in ad platforms (e.g. Google Ads, Bing Ads, Facebook Ads Manager, Instacart, DoorDash, Pacvue, etc.) Strong Understanding on bidding strategies, targeting capabilities, audience segmentation, and campaign structure on multiple platforms Experience managing budgets and KPIs, across multiple channels, and adjusting spend to meet performance goals Proven experience in effectively managing retail media and paid search campaigns. Experience working with multi-disciplinary teams of media, marketers, and analytics. Strong analytical skills and the ability to interpret media data to drive business decisions. Proficiency in Excel (pivot tables, v-lookup, basic formulas). Strong presentation skills and executive presence to garner support from marketing teams/leadership and persuade them on media recommendations. Significant organizational skills to work effectively in a fast paced, high campaign volume environment demanding quick responses. Strong work ethic with capacity and ability to operate independently and collaboratively in teams with high attention to detail. Ability to prioritize and deliver multiple products or services concurrently under time constraints. Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description. Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description. We need to preserve all substantive info. We'll turn each sentence into
  • . Some sentences are long; we can keep as is. We'll create

    Requirements

    with
    . Now Preferred Qualifications: "How You’ll Stand Out". Extract bullet points. Original: Master's degree in Marketing, Business, Analytics, Communications plus 5 years of experience in performance marketing, media strategy, growth marketing, or digital commerce; OR Bachelor’s degree in Business Administration, Marketing Analytics, Communications plus 8 years of experience in performance marketing, media strategy, growth marketing, or digital commerce reflecting increasing levels of responsibility. Experience developing media, growth, or marketing strategies that extend beyond channel execution and influence broader business, brand, or commercial objectives. Demonstrated success designing and leading test-and-learn programs, innovation initiatives, or experimentation frameworks that informed future marketing investments and capabilities. Strong understanding of evolving consumer discovery behaviors, including search evolution, retail media, AI-driven experiences, and emerging digital ecosystems. Experience partnering across brand marketing, integrated media, commerce, analytics, and agency teams to develop unified marketing strategies and influence investment decisions. Familiarity with media measurement methodologies such as incrementality testing, attribution, marketing mix modeling (MMM), attention metrics, or other media effectiveness frameworks. Experience within CPG, beverage alcohol, retail, eCommerce, or other consumer-focused industries. We'll make

    Preferred Qualifications

    with
    . Now Benefits: from "Our Benefits & Perks". We'll extract: We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview. We'll make

    Benefits

    with