Associate Growth Media Innovation Manager
About the Role
As an Associate Growth Media Innovation Manager at GALLO, you will drive the future of performance media by developing innovative strategies that strengthen consumer discovery, accelerate business growth, and improve marketing effectiveness. This highly collaborative role involves connecting brand, media, analytics, commerce, and agency teams to uncover emerging opportunities across AI-driven discovery, paid search, paid social, retail media, and third-party marketplaces. You will lead the hands-on development, activation, management, and optimization of performance media campaigns across Paid Search and 3rd Party Marketplace/Retail Media for an assigned portfolio of brands.
Responsibilities
- Guide audience and keyword strategies, budget allocation, bidding, targeting, creative recommendations, testing, and ongoing performance improvements using campaign insights, consumer behavior, and business priorities.
- Shape how consumers discover and choose brands across traditional and emerging platforms by partnering with SEO, content, brand, commerce, integrated media, and agency teams.
- Translate evolving discovery behaviors into actionable media strategies that connect short-term performance with long-term brand growth.
- Build innovation roadmaps, design structured testing frameworks, evaluate new technologies and platform capabilities, and turn learnings into scalable recommendations.
- Advance the Media Center of Excellence, establish best practices, strengthen internal education, and foster a culture of continuous learning, ownership, and innovation.
Requirements
- Bachelor’s degree plus 5 years of performance media experience, OR Master's degree plus 3 years of performance media experience, including paid search, social, retail media, or 3rd party marketplace planning and buying.
- Strong understanding of digital marketing, e-comm, and analytics.
- Proficiency with PPC/retail media tools and hands-on operational experience in ad platforms (e.g., Google Ads, Bing Ads, Facebook Ads Manager, Instacart, DoorDash, Pacvue, etc.).
- Experience managing budgets and KPIs across multiple channels and adjusting spend to meet performance goals.
- Proven experience in effectively managing retail media and paid search campaigns.
- Strong analytical skills and ability to interpret media data to drive business decisions.
- Proficiency in Excel (pivot tables, v-lookup, basic formulas) and strong presentation skills.
- Significant organizational skills to work effectively in a fast-paced, high-campaign volume environment.
- Ability to travel up to 5% of the time for onboarding, training, meetings, and events.
- Must be 18 years or older.
Qualifications
- Master's degree in Marketing, Business, Analytics, Communications plus 5 years of experience, OR Bachelor’s degree in Business Administration, Marketing Analytics, Communications plus 8 years of experience in performance marketing, media strategy, growth marketing, or digital commerce.
- Experience developing media, growth, or marketing strategies that influence broader business, brand, or commercial objectives.
- Demonstrated success in designing and leading test-and-learn programs or innovation initiatives.
- Strong understanding of evolving consumer discovery behaviors, including search evolution, retail media, AI-driven experiences, and emerging digital ecosystems.
- Experience partnering across brand marketing, integrated media, commerce, analytics, and agency teams.
- Familiarity with media measurement methodologies such as incrementality testing, attribution, marketing mix modeling (MMM), attention metrics, or other media effectiveness frameworks.
- Experience within CPG, beverage alcohol, retail, eCommerce, or other consumer-focused industries.
Location
Must be willing and able to be based in NYC, NY (Requires 3 days per week onsite) OR Dallas, TX (Requires 4 days per week onsite).
Compensation
$103,100 - $154,700
Work Category
Hybrid Telecommute
Application Close Date
10/30/2026
Sponsorship
Not Available